This study investigates website quality factors, their relative importance in selecting the most preferred website, and the relationship between website preference and financial performance. DeLone and McLean's IS success model extended through applying an analytic hierarchy process is used. A field study with 156 online customers and 34 managers/designers of e-business companies was performed. The study identified different relative importance of each website quality factor and priority of alternative websites across e-business domains and between stakeholders. This study also found that the website with the highest quality produced the highest business performance. The findings of this study provide decision makers of e-business companies with useful insights to enhance their website quality.

http://web.nchu.edu.tw/~pfsum/ECPM/2006DSS-Website-Quality-Business-Success.pdf

Investigating the effect of website quality on e-business success: an analytic hierarchy process (AHP) approach

Despite the increasing use of psychophysiological measures in various research areas, there is a relative paucity of studies on communication, media, and media interfaces that have taken advantage of this approach. This article provides an overview of the use of psychophysiological measures of attention and emotion in media research with the focus on 3 most commonly used measures: heart rate, facial electromyography, and electrodermal activity. Selected media studies that have used psychophysiological methods to test theory-based predictions regarding the role of attentional and emotional factors in message processing are critically reviewed. The article also highlights some methodological and other issues critical for the successful application of psychophysiological methods to problems in media research. In particular, respiratory sinus arrhythmia (RSA), a selective index of parasympathetic nervous system activity, is introduced as a measure that holds particular promise for media research, given that R...

Contributions of Psychophysiology to Media Research: Review and Recommendations

The purpose of the present study is to build a conceptual model of consumers' willingness to accept mobile advertising. First, the study investigates factors that influence the acceptance of mobile advertising from both industry's and consumers' point of view. Second, based on a review of previous studies in the field, the authors propose a conceptual model of consumers' willingness to accept mobile advertising. The model, based on four research hypotheses, indicates that consumers' willingness to receive mobile advertisements to handsets is mainly driven by four factors: role of mobile medium in marketing mix; development of technology; one-to-one marketing medium; regulatory. The findings provide several conceptual and managerial insights into the role of mobile advertising today and in the near future.

Factors influencing consumers' willingness to accept mobile advertising: a conceptual model

By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.

Personalization technologies: a process-oriented perspective

U-commerce represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, customers’ privacy is a major concern and obstacle to the adoption of u-commerce. As customers’ intention to adopt u-commerce is based on the aggregate effect of perceived benefits and risk exposure (e.g., privacy concerns), this research examines how personalization and context can impact on customers’ perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention.

/pdf/an-experimental-study-on-ubiquitous-commerce-adoption-impact-169rhdwzlc.pdf

An experimental study on ubiquitous commerce adoption: Impact of personalization and privacy concerns

Introduction: personalized views of personalization

A system and method for reasoning about concepts, relations and rules having a semantic network comprising at least one node from a predetermined set of node types, at least one link from a predetermined set of link types, and zero or more rules from a predetermined set of rule types, a subset of the rule types being matching rule types, each node and each link being associated with a set of zero or more rules; a network reasoning data structure having a reasoning type database having at least one regular expression, each of the regular expressions being a class of sequences having at least three node types and two link types, wherein the network reasoning data structure further has a context being a set of rules; and a reasoning engine having an activator for activating one or more activated paths in the semantic network, the set of activated paths having a common starting node in the semantic network, wherein the reasoning engine further has a validator for selecting a subset of the activated paths being valid paths, each rule from the set of rule matching types that is associated with one or more path elements on each valid path being matched by one or more rules in the context and wherein the reasoning engine further has a legal inferencer for selecting a subset of the set of valid paths being legal and valid paths, the legal and valid paths matching at least one of the regular expressions.

Method and knowledge structures for reasoning about concepts, relations, and rules

Although computers excel at certain bounded tasks that are difficult for humans, such as solving integrals, they have difficulty performing commonsense tasks that are easy for humans, such as understanding stories. In this Technical Forum contribution, we discuss commonsense reasoning and what makes it difficult for computers. We contend that commonsense reasoning is too hard a problem to solve using any single artificial intelligence technique. We propose a multilevel architecture consisting of diverse reasoning and representation techniques that collaborate and reflect in order to allow the best techniques to be used for the many situations that arise in commonsense reasoning. We present story understanding—specifically, understanding and answering questions about progressively harder children’s texts—as a task for evaluating and scaling up a commonsense reasoning system.

An architecture of diversity for commonsense reasoning

COMMUNICATIONS OF THE ACM August 2000/Vol. 43, No. 8 41 DR: It appears the Internet has been a motivating force in the design and creation of service features that attempt to personalize and help users and customers satisfy their individual goals in the use of many Web services. Do you concur with this point of view? KE: I believe it has. I think we are at the beginning of what the Internet and personalization are going to enable users and customers to do. It is important to note that personalization means many things to many people. Generally, what it means to me is oneto-one anything, even though it’s a one-to-many experience. So, if you think about this as the Web, anybody can be going to the Web, but it’s when I interact with the Web that it’s a personalized experience to me. So a useful question is, how do you actually enable my user experience to be something that’s enriching, compelling, serves my needs, and target goal alignment in terms of fulfilling my needs? I think the Internet with its Web services is uniquely positioned to really enable personalization because—I hate to use this old phrase—“its the unifying protocol between computing and communication.” Prior to this, we were able to do personalized communication through the telephone or personalized email, both of which are a one-to-one or one-to-many experience. It is not until you start to marry all the applications imaginable within the industry and then marry that with some front end—call it Web veneer, artificial intelligence, or a type of search engine—that a service then feels personal to me. It’s when I can put in filters, agents, personal screens, some set of rules defining what kind of advertising I want to receive, that I have personal control over the flow of information I send and receive. I think the industry has a tremendous ramp ahead of it over the next 5 to 10 years, but the benefits will be rewarding for everyone. I suspect this might be the last major platform for computing in my lifetime. That does not mean there will not be another one beyond it.

Personalized communication networks

COMMUNICATIONS OF THE ACM August 2000/Vol. 43, No. 8 89 I wish to consider the potential of enduser tools as a next step in the evolution of personalization. What if end users could use their own personal specialized tools to perform tasks anytime, anywhere? What if I had a better bookmark tool than the one embedded in my Web browser? I suspect I would prefer to use my standalone bookmark tool with the browser. Let’s consider another situation. We often use tools embedded in the various content obtained from services on the Internet. For example, a given Web page may contain a calculator tool to compute mortgage rates, but once again, what if I have a better software mortgage calculator tool? I would prefer to use my personal calculator in real time with the Web service instead of the embedded tool provided by the service. Let me catch myself here, I wish to point out that this focus of end-user tools is not restricted to Webbased services. As a matter of fact, why can’t I have a universal bookmark tool that works with my unified messaging service, with my screen-me reach-me service, with my cell phone during actual conversations, with my cable entertainment service, and a range of other services and activities? Right now you might be asking, what is a universal bookmark? Well, that’s the vision and research. The main idea here is about empowering real end users with their own tools to do what they want or need to do the way they would like to do it! End users enabled to perform a task with their own personal tool that allows them to perform a task in the manner they wish to achieve a specific desired result might surely exemplify a very personalized opportunity. In the near future, end users will perform tasks with their own software tools. A number of these tools will not be embedded within a given application, operating system, or service, but instead will exist as personal, individual software tools.

Doug Riecken

Papers

Introduction: personalized views of personalization

Method and knowledge structures for reasoning about concepts, relations, and rules

An architecture of diversity for commonsense reasoning

Personalized communication networks

Personal end-user tools