Eric Fang

TL;DR: In this paper, the authors investigate the effectiveness of service transition strategies for generating shareholder value by evaluating secondary data pertaining to 477 publicly traded manufacturing firms during 1990-2005 and find that transition strategies are more effective at enhancing value when the service offerings are related more to the firm's core business and when firms have more available resources (i.e., resource slack).

TL;DR: In this paper, the trade-off between new product innovativeness and speed-to-market caused by customer participation activities is discussed. But the authors focus on two dimensions of customer participation, i.e., customer participation as an information resource (CPI) and user participation as a codeveloper (CPC), and explore the moderating effects of downstream customer network connectivity and new product development process interdependence and complexity.

TL;DR: In this article, the authors apply an institutional arrangement perspective to develop an end-to-end model for the interaction between customers and upstream suppliers to develop a new product to understand how new product value is created and shared.

TL;DR: In this paper, the authors investigate the effect of export marketing capabilities on export performance and develop a model that links an exporter's product development capability, distribution capability, communication capability, and pricing capability with its positional advantages (low-cost advantage and branding advantage).

TL;DR: In this article, the authors developed a conceptualization of marketing dynamic capabilities (MDCs), investigated their development in international joint ventures (IJVs), and explored their effect on IJVs' performance and competitive advantage.