J
Jan-Benedict E.M. Steenkamp
Researcher at University of North Carolina at Chapel Hill
Publications - 181
Citations - 38912
Jan-Benedict E.M. Steenkamp is an academic researcher from University of North Carolina at Chapel Hill. The author has contributed to research in topics: Brand equity & Consumer behaviour. The author has an hindex of 74, co-authored 178 publications receiving 36059 citations. Previous affiliations of Jan-Benedict E.M. Steenkamp include The Catholic University of America & Tilburg University.
Papers
More filters
Journal ArticleDOI
Assessing Measurement Invariance in Cross-National Consumer Research
TL;DR: In this paper, the applicability of consumer behavior theories developed in one country to other countries is investigated. But, in order for such comparisons to be meaningful, the instruments used to measure the theoretical constructs of interest have to exhibit adequate cross-national equivalence.
Journal ArticleDOI
The use of LISREL in validating marketing constructs.
TL;DR: The use of Lisrel in construct validation is empirically illustrated by the analysis of data concerning consumers' variety seeking tendency with respect to foods and its advantages over the “traditional approaches” are demonstrated.
Journal ArticleDOI
The Effects of Perceived Interdependence on Dealer Attitudes
TL;DR: In this article, the authors proposed that the degree of asymmetric channel relationships is more dysfunctional than those characterized by symmetric interdependence, and they showed that asymmetric relationships are more stable than symmetric relationships.
Journal ArticleDOI
A review and meta-analysis of country-of-origin research
TL;DR: This article conducted a quantitative meta-analysis of country-of-origin effects on three types of product evaluations, viz., perceived quality, attitude, and purchase intention, and found that country of origin has a larger effect on perceived quality than on attitude toward the product or purchase intention.
Journal ArticleDOI
The Effects of Supplier Fairness On Vulnerable Resellers
TL;DR: In this article, the role of supplier fairness in developing long-term relationships between relatively smaller, vulnerable resellers and larger, powerful suppliers is examined from the perspective of automobile dealers.