An in-depth discussion of how culture and food are intertwined. We will look at culture and food as see how this gives meaning to our connection to self, community and society. We will explore why in American society we are often left feeling an unfulfilled wanting for something more and we will look at other cultures for lessons of fulfillment. The craving appears to be a relationship connection. The relationship is first inward to our own power, knowing and intuition, then to others in a compassionate connection and lastly our connection to community with spirit and collaboration. We will discuss how to enhance these three important relationship connections using mindfulness. In addition, we will explore food politics and how to use mindfulness in creating sustainable social change. We will discuss the energetic’s of food as well as the energy of relationship. You will leave the class gaining the knowledge and experience of the joy of savoring food as well as the importance of savoring life!

https://www.scielosp.org/pdf/rpsp/v12n2/11625.pdf

Fast food nation: the dark side of the all-American meal

The Subject of Semiotics

Dictionary of marketing terms

Semantics plays a role in grammar in at least three guises. (A) Linguists seek to account for speakers‘ knowledge of what linguistic expressions mean. This goal is typically achieved by assigning a model theoretic interpretation in a compositional fashion. For example, No whale flies is true if and only if the intersection of the sets of whales and fliers is empty in the model. (B) Linguists seek to account for the ability of speakers to make various inferences based on semantic knowledge. For example, No whale flies entails No blue whale flies and No whale flies high. (C) The wellformedness of a variety of syntactic constructions depends on morpho-syntactic features with a semantic flavor. For example, Under no circumstances would a whale fly is grammatical, whereas Under some circumstances would a whale fly is not, corresponding to the downward vs. upward monotonic features of the preposed phrases. It is usually assumed that once a compositional model theoretic interpretation is assigned to all expressions, its fruits can be freely enjoyed by inferencing and syntax. What place might proof theory have in this picture? This paper attempts to raise questions rather than offer a thesis.

Natural Language Semantics

Introduction to communication

This paper examines the ongoing transformation of the McDonald’s logo. The objective is to achieve a fuller understanding of the meanings that the logo has embodied for McDonald’s identity, mission, and relationships, as well as the messages that the logo conveys to viewers. The semiotic framework used in this analysis is Peirce’s (1958 [1931]) semiotic model, composed of a three-part model of signification: the representamen (the sign itself), the object (or “referent” – what the sign refers to), and the interpretant (the effect on the viewer). A chief conclusion of this analysis is that the communicative purpose of McDonald’s, through its logo, has taken a long time to build and is “evolutionary” in nature.

The Ongoing Transformation of the McDonald’s Logo: A Semiotic Perspective

The purpose of this study is to examine the evolution of six U.S. corporate logos – Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks – from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958(1931)) semiotic framework. Peircean semiotics is made up of a three-part paradigm of signification: the representamen (or the sign itself), the object (or "referent" – what the sign refers to), and the interpretant (the effect on the viewer, or the viewer's interpretation). Based on the semiotic data on logo evolution, the researcher found six main themes that emerged across the analyses of U.S. corporate logos. These themes are (1) Direction toward the Future, (2) Identity with Viewers, (3) Instant Recognition and Distinctiveness, (4) Consistency throughout Evolution, (5) Invocation of Change, and (6) True Representation of Corporate Identity. The ultimate conclusion of this analysis is that the communicative intent of a company, through its logo, tends to take a long time to develop. A successful logo is one that portrays the true objectives and principles of a company. For this reason, the ideal identity of a corporation tends to be built over a long period of time, which makes logo improvement "evolutionary" in nature. In all six cases, communication plays a major part in logo improvement.

/pdf/the-evolution-of-u-s-corporate-logos-a-semiotic-analysis-21dlbf9jzk.pdf

The evolution of U.S. corporate logos a semiotic analysis

This is a semiotic analysis of the Royal Dutch Shell logo (the Pecten—scallop shell). More specifically, we looked at the evolutionary examination of the corporation’s logo from its inception in 19...

Erica Cowin

Papers

The Ongoing Transformation of the McDonald’s Logo: A Semiotic Perspective

The evolution of U.S. corporate logos a semiotic analysis

An Evolutionary Examination of the Royal Dutch Shell Logo Semiotic Perspectives