Journal ArticleDOI
The Ongoing Transformation of the McDonald’s Logo: A Semiotic Perspective
Erica Cowin,Jonathan Matusitz +1 more
TLDR
The authors examines the ongoing transformation of the McDonald's logo and concludes that the communicative purpose of McDonald's, through its logo, has taken a long time to build and is evolutionary in nature.Abstract:
This paper examines the ongoing transformation of the McDonald’s logo. The objective is to achieve a fuller understanding of the meanings that the logo has embodied for McDonald’s identity, mission, and relationships, as well as the messages that the logo conveys to viewers. The semiotic framework used in this analysis is Peirce’s (1958 [1931]) semiotic model, composed of a three-part model of signification: the representamen (the sign itself), the object (or “referent” – what the sign refers to), and the interpretant (the effect on the viewer). A chief conclusion of this analysis is that the communicative purpose of McDonald’s, through its logo, has taken a long time to build and is “evolutionary” in nature.read more
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Journal ArticleDOI
Fast food nation: the dark side of the all-American meal
Tapia Granados,A José +1 more
TL;DR: In this paper, a discussion of how culture and food are intertwined is presented, and how to enhance these three important relationship connections using mindfulness, in addition, how to use mindfulness in creating sustainable social change.
Journal ArticleDOI
Analisis semiotik Charles Sanders Pierce mengenai logo baru Perpustakaan Nasional Republik Indonesia
TL;DR: In this article, the authors used Charles Sanders Pierce's semiotic analysis method through a qualitative approach to find out the meaning of the Indonesian National Library the new logo by determining the symbols, meaning of symbols, and meaning of construction of the logo of the institution that emphasizes public service.
Journal ArticleDOI
Media reputation: a source of banks' financial performance
TL;DR: In this paper, the authors examined the effect of media reputation on financial performance as well as the moderating role of bank characteristics (risk management and financial capacities) in this relationship using Vietnamese commercial bank data for the period 2007-2018.
References
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Journal ArticleDOI
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Book
Collected Papers of Charles Sanders Peirce
Charles Hartshorne,Paul Weiss +1 more
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Journal Article
Cours de linguistique générale
TL;DR: The catalogue général de la BnF (BnF) as discussed by the authors is a collection of documents related to linguistics and linguistics published by the British National Library (BNF).
MonographDOI
The Meaning of Things: Domestic Symbols and the Self
TL;DR: The meaning of things is a study of the significance of material possessions in contemporary urban life, and of the ways people carve meaning out of their domestic environment as discussed by the authors, where the authors provide a unique perspective on materialism, American culture, and the self, and suggest that human capacities for the creation and redirection of meaning offer the only hope for survival.
Book
Semiotics and the philosophy of language
TL;DR: In this paper, the deconstruction of the linguistic sign is discussed and a criterion of interpretability is proposed. But this criterion is based on the assumption that the sign does not invert.
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