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Finn Wynstra

Researcher at Erasmus University Rotterdam

Publications -  64
Citations -  4189

Finn Wynstra is an academic researcher from Erasmus University Rotterdam. The author has contributed to research in topics: Purchasing & New product development. The author has an hindex of 29, co-authored 61 publications receiving 3827 citations. Previous affiliations of Finn Wynstra include Eindhoven University of Technology & Jönköping University.

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Value in business markets : what do we know? where are we going?

TL;DR: In this article, the authors present a literature review on value in business markets, both from the perspective of the marketing and the purchasing and supply process, and make a number of proposals for future research directions.
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Managing supplier involvement in new product development: A multiple-case study

TL;DR: In this article, an exploratory framework for the management of supplier involvement in new product development has been proposed, which comprises both long-term strategic processes and short-term operational processes that are related to supplier involvement.
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Managing supplier involvement in new product development: a portfolio approach

TL;DR: In this paper, a Supplier Involvement Portfolio is introduced to distinguish four types of supplier involvement in new product development projects and suitable supplier-manufacturer interfaces are defined in terms of the direction of information flow, the communication media used, the amount of communication, the topics discussed and the functions involved.
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Managing supplier involvement in product development: three critical issues

TL;DR: In this paper, the authors examine three related critical issues: identifying specific processes and tasks for the broader area of purchasing involvement in product development; forming an organisation that supports the execution of such tasks; and staffing the organisation with people that have the right skills.
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The adoption of total cost of ownership for sourcing decisions - A structural equations analysis

TL;DR: In this article, the authors investigate the adoption of total cost of ownership (TCO) analysis to improve sourcing decisions, which can be seen as an application of activity based costing (ABC) that quantifies the costs that are involved in acquiring and using purchased goods or services.