G
Gad Saad
Researcher at Concordia University
Publications - 74
Citations - 2787
Gad Saad is an academic researcher from Concordia University. The author has contributed to research in topics: Evolutionary psychology & Consumer behaviour. The author has an hindex of 28, co-authored 73 publications receiving 2607 citations. Previous affiliations of Gad Saad include Concordia University Wisconsin.
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Book
The Evolutionary Bases of Consumption
TL;DR: Darwinian Roots of Cultural Products: Darwinian roots of "Darkside" Consumption as discussed by the authors are the roots of cultural products used in advertising and media effects-mirrors of human nature.
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Applications of evolutionary psychology in marketing
Gad Saad,Tripat Gill +1 more
TL;DR: In this paper, a case is made for the application of evolutionary psychology to marketing, and especially consumer behavior, by comparing the evolutionary predictions with results obtained from previous studies, by supporting these predictions with market-level consumption data, and by proposing new hypotheses based on this framework.
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Gender differences in information search strategies for a Christmas gift
TL;DR: In this paper, the underlying determinants of in-store information search for a Christmas clothing gift, specifically focusing on gender differences, were examined, and it was found that females scored significantly higher than males on indices of both general and specific information search.
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Exploring the h-index at the author and journal levels using bibliometric data of productive consumer scholars and business-related journals respectively
TL;DR: Using both author-level and journal-level data, Hirsch's h-index is shown to possess substantial heuristic value in that it yields accurate results whilst requiring minimal informational acquisition effort.
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Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors
TL;DR: In this paper, the relationship between digit length ratios (2D:4D and rel2, the length of the second finger relative to the sum of the lengths of all four fingers) and risk-taking behaviors across five domains: financial, social, recreational, ethical, and health.