M
Marcelo Vinhal Nepomuceno
Researcher at HEC Montréal
Publications - 39
Citations - 1010
Marcelo Vinhal Nepomuceno is an academic researcher from HEC Montréal. The author has contributed to research in topics: Consumption (economics) & Frugality. The author has an hindex of 14, co-authored 37 publications receiving 822 citations. Previous affiliations of Marcelo Vinhal Nepomuceno include Concordia University Wisconsin & Concordia University.
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How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
TL;DR: In this article, the authors studied how product intangibility and its moderators affect perceived risk in an online shopping setting and found that mental tangibility had more impact over perceived risk than physical tangibility, while product knowledge reduced the perceived risk more than brand familiarity.
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Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviors
TL;DR: In this paper, the relationship between digit length ratios (2D:4D and rel2, the length of the second finger relative to the sum of the lengths of all four fingers) and risk-taking behaviors across five domains: financial, social, recreational, ethical, and health.
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The impact of materialism and anti-consumption lifestyles on personal debt and account balances
TL;DR: In this paper, the authors investigated how anti-consumption lifestyles and materialism correlate with personal debt and account balances and found that the happiness dimension of materialism correlates positively with personal debts and negatively with account balances.
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories
TL;DR: In this paper, a three-dimensional approach of intangibility and its relationship with evaluation difficulty and perceived risk was explored in two different perspectives: brands and product categories, and two analyses were made to test the hypotheses which were generally supported.
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Shame on You: When Materialism Leads to Purchase Intentions Toward Counterfeit Products
TL;DR: In this paper, the authors investigated the relationship between materialism and counterfeit purchase intentions and found that materialism negatively predicts counterfeit purchase intention as mediated by risk of embarrassment, counterfeit detectability and product conspicuousness.