Gerard J. Tellis

TL;DR: In this article, the authors have suggested that firm size is the key organizational prediceto the success of radical product innovations and that some firms are more successful at introducing radical product innovation than others.

TL;DR: A review of the literature suggests that the evidence for the incumbent's curse is based on anecdotes and scattered case studies of highly specialized innovations as mentioned in this paper, which is not clear if it applies widely across several product categories.

TL;DR: In this paper, a review of the literature suggests that the evidence for the incumbent's curse is based on anecdotes and scattered case studies of highly specialized innovations, and it is not clear if it applies widely across several product categories.

TL;DR: In this paper, the authors identify 16 topics relevant to marketing science, which they classify under five research fields: consumer response to innovation, including attempts to measure consumer innovative-ness, models of new product growth, and recent ideas on network externalities.

TL;DR: In this paper, the authors identify 16 topics relevant to marketing science, which they classify under five research fields: consumer response to innovation, including attempts to measure consumer innovativeness, models of new product growth, and recent ideas on network externalities; organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding.