G
Gerard J. Tellis
Researcher at University of Southern California
Publications - 186
Citations - 25821
Gerard J. Tellis is an academic researcher from University of Southern California. The author has contributed to research in topics: Stock market & New product development. The author has an hindex of 76, co-authored 184 publications receiving 23975 citations. Previous affiliations of Gerard J. Tellis include College of Business Administration & University of Iowa.
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Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions
Martin Spann,Gerard J. Tellis +1 more
TL;DR: In this paper, the authors study the extent to which decisions made in such an auction are rational in relation to an economic model and show that a large number of consumers do not exhibit rational decision making.
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Does Quality Win? Network Effects versus Quality in High-Tech Markets
TL;DR: In this article, the authors developed scenarios about the relative importance of these effects and the efficiency of markets and showed that market share leadership changes often, switches in share leadership closely follow switches in quality leadership and the best quality brands, not the first to enter, dominate the market.
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Global Takeoff of New Products: Culture, Wealth or Vanishing Differences?
TL;DR: The authors find that the average time to takeoff varies substantially between developed and developing countries, between work and fun products, across cultural clusters, and over calendar time.
Journal ArticleDOI
Functional Regression: A New Model for Predicting Market Penetration of New Products
TL;DR: The insights to be gained and predictive performance of functional data analysis (FDA), a new class of nonparametric techniques that has shown impressive results within the statistics community, on the market penetration of 760 categories drawn from 21 products and 70 countries are demonstrated.
Journal ArticleDOI
Indirect Network Effects in New Product Growth
TL;DR: Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for and hardware sales of a new product.