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Gerard J. Tellis
Researcher at University of Southern California
Publications - 186
Citations - 25821
Gerard J. Tellis is an academic researcher from University of Southern California. The author has contributed to research in topics: Stock market & New product development. The author has an hindex of 76, co-authored 184 publications receiving 23975 citations. Previous affiliations of Gerard J. Tellis include College of Business Administration & University of Iowa.
Papers
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Organizing for radical product innovation: the overlooked role of willingness to cannibalize
Rajesh Chandy,Gerard J. Tellis +1 more
TL;DR: In this article, the authors have suggested that firm size is the key organizational prediceto the success of radical product innovations and that some firms are more successful at introducing radical product innovation than others.
Posted Content
The Incumbent's Curse? Incumbency, Size and Radical Product Innovation
Gerard J. Tellis,Rajesh Chandy +1 more
TL;DR: A review of the literature suggests that the evidence for the incumbent's curse is based on anecdotes and scattered case studies of highly specialized innovations as mentioned in this paper, which is not clear if it applies widely across several product categories.
Journal ArticleDOI
The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation
Rajesh Chandy,Gerard J. Tellis +1 more
TL;DR: In this paper, a review of the literature suggests that the evidence for the incumbent's curse is based on anecdotes and scattered case studies of highly specialized innovations, and it is not clear if it applies widely across several product categories.
Posted Content
Research on Innovation: A Review and Agenda for Marketing Science
TL;DR: In this paper, the authors identify 16 topics relevant to marketing science, which they classify under five research fields: consumer response to innovation, including attempts to measure consumer innovative-ness, models of new product growth, and recent ideas on network externalities.
Journal ArticleDOI
Research on Innovation: A Review and Agenda for Marketing Science
TL;DR: In this paper, the authors identify 16 topics relevant to marketing science, which they classify under five research fields: consumer response to innovation, including attempts to measure consumer innovativeness, models of new product growth, and recent ideas on network externalities; organizations and innovation, which are increasingly important as product development becomes more complex and tools more effective but demanding.