R
Rakesh Niraj
Researcher at Case Western Reserve University
Publications - 28
Citations - 1257
Rakesh Niraj is an academic researcher from Case Western Reserve University. The author has contributed to research in topics: Customer retention & Quality (business). The author has an hindex of 15, co-authored 27 publications receiving 1128 citations. Previous affiliations of Rakesh Niraj include University of Southern California & Washington University in St. Louis.
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Journal ArticleDOI
Customer Profitability in a Supply Chain
TL;DR: In this paper, the authors developed a general model and measurement methodology to relate customer profitability to customer characteristics in a supply chain and illustrate the implementation of the methodology using data from a large distributor that supplies to grocery and other retail businesses.
Posted Content
Does Quality Win? Network Effects versus Quality in High-Tech Markets
TL;DR: In this article, the authors developed scenarios about the relative importance of these effects and the efficiency of markets and showed that market share leadership changes often, switches in share leadership closely follow switches in quality leadership and the best quality brands, not the first to enter, dominate the market.
Journal ArticleDOI
Does Quality Win? Network Effects versus Quality in High-Tech Markets:
TL;DR: In this article, the authors develop scenarios about the relative importance of these effects and the efficiency of markets, and show that market share leadership changes often, switches in share leadership closely follow switches in quality leadership, and the best-quality brands, not the ones that are first to enter, dominate the market.
Journal ArticleDOI
Research Note---A Cross-Category Model of Households' Incidence and Quantity Decisions
TL;DR: In this paper, a two-stage bivariate logit model of incidence and quantity outcomes in multiple categories was proposed, and it was shown that cross-category promotional spillovers are asymmetric between the two product categories of bacon and eggs.
Journal ArticleDOI
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship
Anand Kumar Jaiswal,Rakesh Niraj +1 more
TL;DR: In this paper, the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining responses was examined. And the authors also found partial support for nonlinear effects in relationship.