G
Gyan Prakash
Researcher at Dr. B. R. Ambedkar National Institute of Technology Jalandhar
Publications - 14
Citations - 740
Gyan Prakash is an academic researcher from Dr. B. R. Ambedkar National Institute of Technology Jalandhar. The author has contributed to research in topics: Computer science & Brand equity. The author has an hindex of 5, co-authored 10 publications receiving 346 citations. Previous affiliations of Gyan Prakash include Indian Institutes of Technology & Indian Institute of Technology Dhanbad.
Papers
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Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation
Gyan Prakash,Pramod Pathak +1 more
TL;DR: In this article, the authors examined the influence of ecodesigned packaging on consumers' response and found that purchase intention towards ecofriendly packaging is significantly influenced by personal norms, attitude, environmental concern and willingness to pay.
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Do altruistic and egoistic values influence consumers’ attitudes and purchase intentions towards eco-friendly packaged products? An empirical investigation
Gyan Prakash,Sangita Choudhary,Anil Kumar,Jose Arturo Garza-Reyes,Syed Abdul Rehman Khan,Tapan Kumar Panda +5 more
TL;DR: In this article, the authors build a structural model to establish the relationship between egoistic and altruistic values on customers' attitudes and their intention to purchase products with eco-friendly packaging.
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Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study
TL;DR: In this article, a structural equation modeling (SEM) model was used to examine the relationship among attitude, social norms, perceived behaviour control, environmental consciousness, willingness to pay (WTP) premium and consumer purchase intention for environmentally friendly apparels.
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Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products
TL;DR: In this paper, the authors investigated the consumer decision making styles in the organic food category and found that five styles, namely perfectionism (high quality consciousness); brand consciousness; recreational (hedonistic shopping consciousness); price consciousness and brand loyalty, reported significant influences on consumers' organic food purchase intention.
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Analysing the relationship of adaption of green culture, innovation, green performance for achieving sustainability: Mediating role of employee commitment
TL;DR: In this article, the authors tried to understand the impact of the environmental consciousness of consumers on the green performance of the textile industry and proposed a conceptual model which includes adaptability of green culture, innovation, green performance, and employee commitment.