Rambalak Yadav

TL;DR: In this article, the authors used the Theory of Planned Behavior (TPB) as its theoretical framework and further attempted to extend the TPB by incorporating additional constructs (environmental concern and environmental knowledge) in it.

TL;DR: In this paper, the authors used the Theory of Planned Behavior (TPB) and further extended the TPB including additional constructs namely; perceived value and willingness to pay premium (WPP) and measured its appropriateness in determining consumer green purchase intention and behavior.

TL;DR: Investigation of the consumer's intention to purchase organic food in the context of a developing nation (India) using the Theory of Planned Behavior finds that the TPB partially supported the organic food purchase intention.

TL;DR: In this article, the importance of egoistic and altruistic value in determining the young consumers' intention to buy organic food was investigated. But, egoistic value was found to have more impact on the consumers' organic food purchase intention.

TL;DR: In this article, the authors used a sequential approach of SEM and fuzzy set qualitative comparative analysis on 347 responses collected from Indian travelers to gain a more in-depth understanding of the role of biospheric value, green trust, willingness to pay premium, attitude, subjective norms, and perceived behavioral control in determining green hotel intentions.