Hannah S. Lee

TL;DR: In this paper, a survey of 261 managers reporting on their business unit's NPD processes and big data usage was conducted to identify the antecedents of the multidimensional usage of big data.

TL;DR: In this article, the conditions under which inequity in a buyer-supplier relationship influences a supplier's resource sharing with its buyer are investigated, and the effects of both positive inequity and negative inequity under varying levels of interdependence magnitude and relative dependence.

TL;DR: In this article, the authors explore the marketing process of governing multiple export relationships under the theoretical framework of governance value analysis (GVA) and examine the internal exchange attributes of transaction-specific investments and psychic distance on the adaptation/standardization of relational behavior and detailed contracting and how process adaptation and standardization influences new product outcomes and jointly created value in the focal export relationship.

TL;DR: The authors found that customer participation as an information source positively influences new product advantage, but this effect is dampened when cross-national collaboration within a multinational is high, and customer participation positively influences product advantage only when the level of cross-nation collaboration is high.

TL;DR: For business success and continued growth, multinational corporations (MNCs) must work to efficiently leverage interactions with customers dispersed across geographic boundaries. Under the framewor....