H
Hemant K. Bhargava
Researcher at University of California, Davis
Publications - 113
Citations - 3691
Hemant K. Bhargava is an academic researcher from University of California, Davis. The author has contributed to research in topics: Decision support system & Price discrimination. The author has an hindex of 30, co-authored 107 publications receiving 3449 citations. Previous affiliations of Hemant K. Bhargava include Saint Petersburg State University & Carnegie Mellon University.
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Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
TL;DR: This work model and compare several mechanisms for allocating sponsored slots, including stylized versions of those used by Overture and Google, the two biggest brokers of sponsored search, and proposes a rank-revision strategy that weights clicks on lower ranked items more than clicks on higher ranked items.
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Scheduling a Major College Basketball Conference
TL;DR: The focus issue on Manufacturing Logistics as mentioned in this paper was created by pulling together previously accepted papers from all topical areas of the journal and achieved state-of-the-art thinking on manufacturing logistics.
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Implementing Sponsored Search in Web Search Engines: Computational Evaluation of Alternative Mechanisms
TL;DR: In this paper, a rank-revision strategy that weights clicks on lower ranked items more than clicks on higher ranked items was proposed, which converges to the optimal (maximum revenue) ordering faster and more consistently than other methods.
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Information Goods and Vertical Differentiation
TL;DR: It is found that a vertical differentiation strategy is not optimal when the highest quality product has the best benefitto-cost ratio, and many information goods satisfy this property.
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Progress in Web-based decision support technologies
TL;DR: This article reviews and summarizes recent technology developments, current usage of Web-based DSS, and trends in the deployment of such systems.