자연주의적 탐구조사(Naturalistic Inquiry)

2 1 The innovative transport systems and the CityMobil project 10 1.1 The research questions 10 2 The state of art in the field of automatic transport systems 12 2.1 Case studies and demand studies for innovative transport systems 12 3 The design and implementation of surveys 14 3.1 Definition of experimental design 14 3.2 Questionnaire design and delivery 16 3.3 First analyses on the collected sample 18 4 Calibration of Logit Multionomial demand models 21 4.1 Methodology 21 4.2 Calibration of the “full” model. 22 4.3 Calibration of the “final” model 24 4.4 The demand analysis through the final Multinomial Logit model 25 5 The analysis of interaction between the demand and socioeconomic attributes 31 5.1 Methodology 31 5.2 Application of Mixed Logit models to the demand 31 5.3 Analysis of the interactions between demand and socioeconomic attributes through Mixed Logit models 32 5.4 Mixed Logit model and interaction between age and the demand for the CTS 38 5.5 Demand analysis with Mixed Logit model 39 6 Final analyses and conclusions 45 6.1 Comparison between the results of the analyses 45 6.2 Conclusions 48 6.3 Answers to the research questions and future developments 52

The European commission

From a literature review to a conceptual framework for sustainable supply chain management

Social Network Analysis

Qualitative Interviewing: The Art of Hearing Data

This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers’ propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury. Prior research in ethical consumption focuses on low value, commoditized product categories such as food, cosmetics and high street apparel. It is debatable if consumers follow similar ethical consumption patterns in luxury purchases. Findings indicate that consumers’ propensity to consider ethics is significantly lower in luxury purchases when compared to commoditized purchases and explores some of the potential reasons for this reduced propensity to identify or act upon ethical issues in luxury consumption.

Do Consumers Care About Ethical-Luxury?

The growth in ethical consumption behaviour and greater interest in sustainable fashion from a production side provides grounding for the emergence of a new consumer market for sustainable fashion. To date, however, most studies in this field focus on the production end of the emerging market, with little exploration of the consumers. Of the work, there is on sustainable fashion consumption; the majority discuss perceptions of sustainable fashion by the general population, with little work sampling actual consumers of sustainable fashion. Therefore, the purpose of this study is to explore the values and motivations underpinning actual sustainable fashion consumption. Thirty-nine in-depth interviews were conducted with a sample of frequent sustainable clothing consumers. The study follows a means-end theory approach linking purchased products back to purchasing criteria and personal values. This study therefore contributes to the overall understanding of sustainable fashion consumption and gives insights into purchasing criteria and behavioural choices of sustainable fashion consumers.

/pdf/the-values-and-motivations-behind-sustainable-fashion-5g2ngnqx1r.pdf

The values and motivations behind sustainable fashion consumption

A Comparison of Social Media Marketing Between B2B, B2C and Mixed Business Models

Employee buy-in is a key factor in ensuring small- and medium-size enterprise (SME) engagement with corporate social responsibility (CSR). In this exploratory study, we use participant observation and semi-structured interviews to investigate the way in which three fair trade SMEs utilise human resource management (and selection and socialisation in particular) to create employee engagement in a strong triple bottomline philosophy, while simultaneously coping with resource and size constraints. The conclusions suggest that there is a strong desire for, but tradeoff within these companies between selection of individuals who already identify with the triple bottomline philosophy and individuals with experience and capability to deal with mainstream brand management – two critical employee attributes that appear to be rarely found together. The more important the business experience to the organisation, the more effort the organisation must expend in formalising their socialisation programmes to ensure employee engagement. A key method in doing this is increasing employee knowledge of, and affection for, the target beneficiaries of the CSR programme (increased moral intensity).

Corporate social responsibility in small‐and medium‐size enterprises: investigating employee engagement in fair trade companies

Purpose – Although there is substantial practitioner evidence for changes in the role and functioning of sales in the twenty‐first century, there is little academic research charting new directions for the sales function in a business‐to‐business context. This paper aims to report on four case studies that illustrate how sales is changing.Design/methodology/approach – The case studies involve large global companies who were changing their existing sales process to adapt to changing circumstances. The organizations comprised four global industries: construction, power solutions, building technology, and electronics and software.Findings – The results demonstrate that sales is changing in three interrelated aspects: from a function to a process; from an isolated activity to an integrated one; and is becoming strategic rather than operational.Originality/value – The results suggest that changes in the role of sales will affect sales processes and the way that the sales function liaises with other departments.

/pdf/the-changing-role-of-sales-viewing-sales-as-a-strategic-13mbo4roas.pdf

Iain A. Davies

Papers

Do Consumers Care About Ethical-Luxury?

The values and motivations behind sustainable fashion consumption

A Comparison of Social Media Marketing Between B2B, B2C and Mixed Business Models

Corporate social responsibility in small‐and medium‐size enterprises: investigating employee engagement in fair trade companies

The changing role of sales: viewing sales as a strategic, cross‐functional process