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Ionel Dumitru
Researcher at Bucharest University of Economic Studies
Publications - 14
Citations - 58
Ionel Dumitru is an academic researcher from Bucharest University of Economic Studies. The author has contributed to research in topics: Marketing management & Return on marketing investment. The author has an hindex of 4, co-authored 14 publications receiving 44 citations.
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Integrating the principles of green marketing by using big data: Good practices
Mihai Andronie,Daniel Adrian Gardan,Ionel Dumitru,Iuliana Petronela Gardan,Irina Elena Andronie,Cristian Uta +5 more
TL;DR: In this paper, the authors present bioeconomy tendencies and good practices in the context of large data volumes that organisations have to manage more and more often, in order to answer the challenges of the current century.
Journal Article
Marketing communication as a vector of the romanian small businesses sustainable development
TL;DR: In this article, the authors present a study that shows that the most used tools are not necessarily the most appropriate, in terms of customers, in order to promote sustainable development of business, small and medium enterprises must learn to choose appropriate ways of marketing communication, ensuring strengthen relationships with customers and gain competitive advantage.
Posted Content
Particularities of the competitive environment in the business to business field
TL;DR: In this article, the authors consider the importance of business to business marketing in the design, manufacturing and sale of any product, and review the particularities of the competitive environment in the B2B field under the aspect of conceptual definition, business market particularities and the implications that these particularities bring on the specific marketing mix.
Journal ArticleDOI
Touristic SME’s Competitiveness in the Light of Present Challenges—A Qualitative Approach
TL;DR: In this article, the authors analyze the opinions and perceptions of SME managers in the field of tourism in terms of the concept of competitiveness, how to measure it and sources of competitiveness still viable within the context of the current crisis or specific to it, etc.
Posted Content
Organizational Performance and Digitalization in Industry 4.0
TL;DR: In this article, the authors present the relationship between the concepts of organizational performance and digitalization in Industry 4.0, and illustrate the case of a globally operating German car and motorcycle manufacturer, the Bayerische Motoren Werke Aktiengesellschaft.