NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS by Richard H. Thaler and Cass R. Sunstein Penguin Books, 2009, 312 pp, ISBN 978-0-14-311526-7This book is best described formally as a general explanation of and advocacy for libertarian paternalism, a term coined by the authors in earlier publications. Informally, it is about how leaders, systems, organizations, and governments can nudge people to do the things the nudgers want and need done for the betterment of the nudgees, or of society. It is paternalism in the sense that "it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better", (p. 5) It is libertarian in that "people should be free to do what they like - and to opt out of undesirable arrangements if they want to do so", (p. 5) The built-in possibility of opting out or making a different choice preserves freedom of choice even though people's behavior has been influenced by the nature of the presentation of the information or by the structure of the decisionmaking system. I had never heard of libertarian paternalism before reading this book, and I now find it fascinating.Written for a general audience, this book contains mostly social and behavioral science theory and models, but there is considerable discussion of structure and process that has roots in mathematical and quantitative modeling. One of the main applications of this social system is economic choice in investing, selecting and purchasing products and services, systems of taxes, banking (mortgages, borrowing, savings), and retirement systems. Other quantitative social choice systems discussed include environmental effects, health care plans, gambling, and organ donations. Softer issues that are also subject to a nudge-based approach are marriage, education, eating, drinking, smoking, influence, spread of information, and politics. There is something in this book for everyone.The basis for this libertarian paternalism concept is in the social theory called "science of choice", the study of the design and implementation of influence systems on various kinds of people. The terms Econs and Humans, are used to refer to people with either considerable or little rational decision-making talent, respectively. The various libertarian paternalism concepts and systems presented are tested and compared in light of these two types of people. Two foundational issues that this book has in common with another book, Network of Echoes: Imitation, Innovation and Invisible Leaders, that was also reviewed for this issue of the Journal are that 1 ) there are two modes of thinking (or components of the brain) - an automatic (intuitive) process and a reflective (rational) process and 2) the need for conformity and the desire for imitation are powerful forces in human behavior. …

Nudge: Improving Decisions about Health, Wealth, and Happiness

Originally published in Contemporary Psychology: APA Review of Books, 1994, Vol 39(2), 225. Reviews the book, The Nature and Origins of Mass Opinion by John Zaller (1992). The author's commendable effort to specify a model of mass opinion formation offers readers an introduction to the prevailing vi

The Nature and Origins of Mass Opinion.

This special issue of Journal of Communication is devoted to theoretical explanations of news framing, agenda setting, and priming effects. It examines if and how the three models are related and what potential relationships between them tell theorists and researchers about the effects of mass media. As an introduction to this effort, this essay provides a very brief review of the three effects and their roots in media-effects research. Based on this overview, we highlight a few key dimensions along which one can compare, framing, agenda setting, and priming. We conclude with a description of the contexts within which the three models operate, and the broader implications that these conceptual distinctions have for the growth of our discipline. doi:10.1111/j.1460-2466.2006.00326.x In 1997, Republican pollster Frank Luntz sent out a 222-page memo called ‘‘Language of the 21st century’’ to select members of the U.S. Congress. Parts of the memo soon spread among staffers, members of Congress, and also journalists. Luntz’s message was simple: ‘‘It’s not what you say, it’s how you say it’’ (Luntz, in press). Drawing on various techniques for real-time message testing and focus grouping, Frank Luntz had researched Republican campaign messages and distilled terms and phrases that resonated with specific interpretive schemas among audiences and therefore helped shift people’s attitudes. In other words, the effect of the messages was not a function of content differences but of differences in the modes of presentation. The ideas outlined in the memo were hardly new, of course, and drew on decades of existing research in sociology (Goffman, 1974), economics (Kahneman & Tversky, 1979), psychology (Kahneman & Tversky, 1984), cognitive linguistics (Lakoff, 2004), and communication (Entman, 1991; Iyengar, 1991). But Frank Luntz was the first professional pollster to systematically use the concept of framing as a campaign tool. The Democratic Party soon followed and George Lakoff published Don’t Think of an

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Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models

Climate change is not 'a problem' waiting for 'a solution' It is an environmental, cultural and political phenomenon which is re-shaping the way we think about ourselves, our societies and humanity's place on Earth Drawing upon twenty-five years of professional work as an international climate change scientist and public commentator, Mike Hulme provides a unique insider's account of the emergence of this phenomenon and the diverse ways in which it is understood He uses different standpoints from science, economics, faith, psychology, communication, sociology, politics and development to explain why we disagree about climate change In this way he shows that climate change, far from being simply an 'issue' or a 'threat', can act as a catalyst to revise our perception of our place in the world Why We Disagree About Climate Change is an important contribution to the ongoing debate over climate change and its likely impact on our lives

https://assets.cambridge.org/97805217/27327/copyright/9780521727327_copyright_info.pdf

Why we disagree about climate change : understanding controversy, inaction and opportunity

Research suggests that exposure to mass media depicting the thin-ideal body may be linked to body image disturbance in women. This meta-analysis examined experimental and correlational studies testing the links between media exposure to women's body dissatisfaction, internalization of the thin ideal, and eating behaviors and beliefs with a sample of 77 studies that yielded 141 effect sizes. The mean effect sizes were small to moderate (ds = -.28, -.39, and -.30, respectively). Effects for some outcome variables were moderated by publication year and study design. The findings support the notion that exposure to media images depicting the thin-ideal body is related to body image concerns for women.

The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies.

Television is the source of the most broadly shared images and messages
in history. It is the mainstream of the common symbolic environment into
which our children are born and in which we all live out our lives. Even
though new forms of media seem to sprout up weekly, television’s mass
ritual shows no signs of weakening, as its consequences are increasingly
felt around the globe.

Growing Up with Television: Cultivation Processes

A theory of cyclical patterns in media coverage of environmental issues must account for more than intrinsic qualities of the issues themselves: Narrative factors must be considered. A content analysis of The New York Times and The Washington Post stories from 1980 to 1995 shows how media construct narratives about global warming and how these narratives may influence attention cycles. Empirically, the frequency of newspaper coverage shows cyclical attention to global warming. The content analysis further reveals that implied danger and consequences of global warming gain more prominence on the upswing of newspaper attention, whereas controversy among scientists receives greater attention in the maintenance phase. The economics of dealing with global warming also receive greater attention during the maintenance and downside of the attention cycle. The discussion offers a narrative explanation and suggests the outcome of the “master story” of global climate change may discourage future attention to global ...

Telling Stories About Global Climate Change: Measuring the Impact of Narratives on Issue Cycles

Cultivation analysis investigates television’s contributions to viewers’ conceptions of social reality. Developed by George Gerbner in the 1960s, cultivation research continues to expand in numerous directions, with over 125 new studies published since 2000. This article reviews the history of cultivation theory and takes stock of recent trends in the field. We argue that cultivation has taken on certain paradigmatic qualities, and we consider the future prospects for cultivation research in the context of the changing media environment.

The State of Cultivation

This study examined the attribute agenda-setting function of the media, which refers to significant correspondence between prominent issue attributes in the media and the agenda of attributes among audiences. An opinion survey on a local issue and a content analysis of a local newspaper revealed that, by covering certain issue aspects more prominently, the media increase the salience of these aspects among audience members. We also found an important outcome of attribute agenda setting, attribute priming effects. Findings indicated that issue attributes salient in the media were functioning as significant dimensions of issue evaluation among audience members. This study concluded that the media, by emphasizing certain attributes of an issue, tell us “how to think about” this issue as well as “what to think about.”

Think about it This Way: Attribute Agenda-Setting Function of the Press and the public's Evaluation of a Local Issue:

We present a cross-cultural comparison of newspaper coverage of global warming in France and in the United States (1987-1997) as a case study to analyze the impact of culturally bound journalistic practices on media attention cycles. Based on the results of a content analysis, we show that France's coverage was more event-based, focused more on international relations, and presented a more restricted range of viewpoints on global warming than American coverage did. American coverage emphasized conflicts between scientists and politicians. Downs's "quot;media-attention cycle,"quot; which is apparent for the American coverage, does not manifest as visibly in French coverage. Our findings suggest that research on media coverage of global environmental issues needs to move beyond studies at the national level; cross-cultural comparisons are essential to understand how different news regimes might affect public opinion.

James Shanahan

Papers

Growing Up with Television: Cultivation Processes

Telling Stories About Global Climate Change: Measuring the Impact of Narratives on Issue Cycles

The State of Cultivation

Think about it This Way: Attribute Agenda-Setting Function of the Press and the public's Evaluation of a Local Issue:

Are Issue-Cycles Culturally Constructed? A Comparison of French and American Coverage of Global Climate Change