Jill Mosteller

TL;DR: In this paper, the authors examined how consumers' perceived fluency of the verbal online information affects their perceived cognitive effort and positive affect within a choice context, and found that perceptual fluency affects both cognitive effort, positive affect experienced during online shopping, and cognitive effort affects judgments about the perceived decision quality of the choice made.

TL;DR: In this paper, the authors examined four factors related to consumers' social media engagement and online privacy protection behaviors and found that consumers' personal information often informs retailers' marketing efforts in terms of creating value in the online marketplace.

TL;DR: In this article, the authors focus on factors that motivate online reviewer engagement (ORE), a contextually dependent psychological state characterized by varying degrees of altruistic and egoistic market-helping motives coupled with an individual's intrinsic motivation to review when the needs for autonomy, competence, and social relatedness are fulfilled.

TL;DR: In this paper, Vincent and Velkoff present a blueprint that encompasses emergent theories and methods of studying behavior in social science that can be used to guide future research on consumer vulnerability in later life.

TL;DR: This paper revealed three perceptual themes or "rules of engagement" used by consumers when personal information is requested in online exchanges, including criticality of the exchange, felt invasion, and fair play.