A
Amit Poddar
Researcher at Salisbury University
Publications - 29
Citations - 2347
Amit Poddar is an academic researcher from Salisbury University. The author has contributed to research in topics: Trade promotion & The Internet. The author has an hindex of 11, co-authored 29 publications receiving 1999 citations. Previous affiliations of Amit Poddar include Georgia College & State University.
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Does sample size matter in qualitative research?: A review of qualitative interviews in IS research
TL;DR: Little or no rigor for justifying sample size was shown for virtually all of the IS studies in this dataset, implying the subjective nature of sample size in qualitative IS studies.
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Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality
TL;DR: In this article, the authors extended the concept of salesperson customer orientation to Internet marketing by conceptualizing and studying the effects of Web site customer orientation on perceived Web site quality and consumer behavior.
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To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors☆
Jill Mosteller,Amit Poddar +1 more
TL;DR: In this paper, the authors examined four factors related to consumers' social media engagement and online privacy protection behaviors and found that consumers' personal information often informs retailers' marketing efforts in terms of creating value in the online marketplace.
Posted Content
Exploring the Robin Hood Effect: Moral Profiteering Motives for Purchasing Counterfeit Products
TL;DR: In this paper, the impact of price differentials on counterfeit purchases varies according to the perceived corporate citizenship image (PCC) of the original brand and the extent of the price differential does not affect consumers' purchase intentions toward the counterfeit.
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Problematic customers and turnover intentions of customer service employees
Amit Poddar,Ramana Madupalli +1 more
TL;DR: In this paper, the authors examined the effects of problematic customer behaviors on customer service employee attitudes and subsequent turnover intentions from the organization and also the occupation using data from five semi-structured depth interviews and 215 quantitative surveys using structured questionnaires.