J
Joaquín F. Sánchez
Researcher at Universidad Manuela Beltrán
Publications - 37
Citations - 595
Joaquín F. Sánchez is an academic researcher from Universidad Manuela Beltrán. The author has contributed to research in topics: Wireless ad hoc network & Corporate social responsibility. The author has an hindex of 6, co-authored 34 publications receiving 514 citations. Previous affiliations of Joaquín F. Sánchez include National University of Colombia & Complutense University of Madrid.
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International students' decision‐making process
TL;DR: In this paper, a theoretical model that integrates the different groups of factors which influence the decision-making process of international students, analysing different dimensions of this process and explaining those factors which determine students' choice is presented.
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The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor
TL;DR: In this paper, the acceptance and rejection factors of Internet advertising messages were analyzed and the authors expanded upon prior research into general online content, and analyzed the acceptance/rejection factors of advertising messages.
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Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
TL;DR: In this paper, the authors analyzed the entire corpus of tweets of two main FMCG brands (Pepsi and Coke) and use dynamic factorial analysis to classify eWOM into topic categories in an unsupervised manner.
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Economic impact of corporate foundations: An event analysis approach
TL;DR: In this paper, the authors explored the relationship between the creation of a corporate foundation and the corporation's stock market value and found that the foundation's behavior and its communication influenced the stock market.
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How Does Wall Street React To Global Sports Sponsorship Announcements?: An Analysis of the Effect On Sponsoring Companies' Stock Market Prices
TL;DR: In this paper, the authors analyze the potential ability of sponsorship to create shareholder wealth on the basis of how the announcement of global sports sponsorships affects sponsoring companies9 stock market prices and find that investors9 appreciation of sponsorships was positive, although it decreased over the year of the announcement.