J
Julio Cerviño
Researcher at Carlos III Health Institute
Publications - 28
Citations - 794
Julio Cerviño is an academic researcher from Carlos III Health Institute. The author has contributed to research in topics: Brand awareness & Brand equity. The author has an hindex of 10, co-authored 28 publications receiving 739 citations. Previous affiliations of Julio Cerviño include Charles III University of Madrid.
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Journal ArticleDOI
International students' decision‐making process
TL;DR: In this paper, a theoretical model that integrates the different groups of factors which influence the decision-making process of international students, analysing different dimensions of this process and explaining those factors which determine students' choice is presented.
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Prevalence of urinary incontinence among Spanish older people living at home
Javier Damián,J.M. Martín-Moreno,Félix Lobo,Jaime Bonache,Julio Cerviño,Luis Redondo-Márquez,Eduardo Martínez-Agulló +6 more
TL;DR: Compared to other populations the overall prevalence of UI in Spanish elders living at home is relatively high and a very small difference by gender was found, although a lower response rate in women could in part explain this unexpected finding.
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Towards an integrative framework of brand country of origin recognition determinants: A cross‐classified hierarchical model
TL;DR: In this paper, the authors proposed a framework integrating the types and levels of the determinants of brand country of origin (CO) recognition and provided evidence on internet users' brand CO recognition rates, using a sample of multi-regional and global brands from a variety of product categories and countries.
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Global integration without expatriates
Jaime Bonache,Julio Cerviño +1 more
TL;DR: The main roles of expatria are establishing foreign operations, enhancing company and country reputation and image; management developml'nt; coordination and control; and clwerage for the lack of local talent as mentioned in this paper.
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Hotel and Tourism Development in Cuba Opportunities, Management Challenges, and Future Trends
Julio Cerviño,José María Cubillo +1 more
TL;DR: Based on interviews with senior executives of Cuban and foreign international hotel chains operating on the island and desk research in and outside Cuba, it appears that the benefits for international operators in Cuba outweigh the risks involved as mentioned in this paper.