J
John Platt
Researcher at Microsoft
Publications - 369
Citations - 66980
John Platt is an academic researcher from Microsoft. The author has contributed to research in topics: Support vector machine & Artificial neural network. The author has an hindex of 83, co-authored 369 publications receiving 60242 citations. Previous affiliations of John Platt include Google & California Institute of Technology.
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Patent
Employment of offline behavior to display online content
Gary W. Flake,William H. Gates,Eric Horvitz,Joshua T. Goodman,Bradly A. Brunell,Susan T. Dumais,Alexander G. Gounares,Trenholme J. Griffin,Xuedong Huang,Oliver Hurst-Hiller,Kenneth A. Moss,Kyle G. Peltonen,John Platt +12 more
TL;DR: In this paper, the authors proposed an architecture for targeted advertising using offline user behavior information, which can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and aggregated and employed in connection with selecting and displaying targeted advertising to a user when online.
Patent
Reputation data for entities and data processing
Gary W. Flake,Eric Horvitz,John Platt,Joshua T. Goodman,William H. Gates,Alexander G. Gounares,Kenneth A. Moss,Christopher A. Meek +7 more
TL;DR: In this article, the authors present an architecture for the creation and processing of reputation data for entities such as websites, users, hardware, software, documents, objects and facts, such that the reputation of websites provides a metric in connection with ranking of search results as well as enhancing delivery of meaningful and accurate information to users.
Patent
Managing media objects in a database
TL;DR: In this paper, a method and apparatus for organizing media objects in a database using contextual information for a media object and known media objects, categories, indexes and searches, to arrive at an inference for cataloging the media object in the database is presented.
Patent
Using offline activity to enhance online searching
Gary W. Flake,William H. Gates,Eric Horvitz,Joshua T. Goodman,Bradly A. Brunell,Susan T. Dumais,Alexander G. Gounares,Trenholme J. Griffin,Xuedong Huang,Oliver Hurst-Hiller,Kenneth A. Moss,Kyle G. Peltonen,John Platt +12 more
TL;DR: In this article, the authors proposed an architecture for targeted advertising using offline user behavior information, which can be collected from cell phones, geolocation systems, credit card information, restaurants, grocery stores, etc., and aggregated and employed in connection with selecting and displaying targeted advertising to a user when online.
Patent
Entity-specific search model
Christopher D. Payne,Eric Horvitz,Alexander G. Gounares,Susan T. Dumais,Kyle G. Peltonen,Gary W. Flake,Xuedong Huang,William H. Gates,John Platt,Oliver Hurst-Hiller,Joshua T. Goodman,Christopher A. Meek,Ramez Naam,Raymond E. Ozzie,Eric D. Brill +14 more
TL;DR: In this paper, a system that employs an explicitly and/or implicitly trained model in order to return entity-specific computer-based search results is provided, which can provide for a customized search model that focuses search in connection with achieving information that is meaningful with respect to goals of an entity.