MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The 2008 crash has left all the established economic doctrines - equilibrium models, real business cycles, disequilibria models - in disarray. Part of the problem is due to Smith’s "veil of ignorance": individuals unknowingly pursue society’s interest and, as a result, have no clue as to the macroeconomic effects of their actions: witness the Keynes and Leontief multipliers, the concept of value added, fiat money, Engel’s law and technical progress, to name but a few of the macrofoundations of microeconomics. A good viewpoint to take bearings anew lies in comparing the post-Great Depression institutions with those emerging from Thatcher and Reagan’s economic policies: deregulation, exogenous vs. endoge- nous money, shadow banking vs. Volcker’s Rule. Very simply, the banks, whose lending determined deposits after Roosevelt, and were a public service became private enterprises whose deposits determine lending. These underlay the great moderation preceding 2006, and the subsequent crash.

The Economic Institutions of Capitalism

The Study of Man. By Michael Polanyi. Price, $1.75. Pp. 102. University of Chicago Press, 5750 Ellis Ave., Chicago 37, 1959. One subtitle to Polanyi's challenging and fascinating book might be The Evolution and Natural History of Error , for Polanyi is at pains to expunge what he believes to be the false notion contained in the contemporary view of science which treats it as an object and basically impersonal discipline. According to Polanyi not only is this a radical and important error, but it is harmful to the objectives of science itself. Another subtitle could be Farewell to Detachment , for in place of cold objectivity he develops the idea that science is necessarily intensely personal. It is a human endeavor and human point of view which cannot be divorced from nor uprooted out of the human matrix from which it arises and in which it works. For a good while

Personal Knowledge: Towards a Post-Critical Philosophy

The Rise of the Creative Class

Theory of fuzzy integrals and its applications

Number of annual publications in fuzzy research (articles+reviews) since 1965. Bibliometrics in fuzzy research.List of most cited papers on fuzzy topics of all time.An overview of influential authors, institutions and countries.Journal analysis in fuzzy research. Bibliometrics is a discipline that analyzes bibliographic material from a quantitative perspective. It is very useful for classifying information according to different variables, including journals, institutions and countries. This paper presents a general overview of research in the fuzzy sciences using bibliometric indicators. The main advantage is that these indicators provide a general picture, identifying some of the most influential research in this area. The analysis is divided into key sections focused on relevant journals, papers, authors, institutions and countries. Most of the results are in accordance with our common knowledge, although some unexpected results are also found. Note that the aim of this paper is to be informative, and these indicators identify most of the fundamental research in this field. However, some very influential issues may be omitted if they are not included in the Web of Science database, which is used for carrying out the bibliometric analysis.

An overview of fuzzy research with bibliometric indicators

http://diposit.ub.edu/dspace/bitstream/2445/34388/1/E09-212_Merigo.pdf

The induced generalized OWA operator

The hesitant fuzzy linguistic term set (HFLTS) is a new and flexible tool in representing hesitant qualitative information in decision making. Correlation measures and correlation coefficients have been applied widely in many research domains and practical fields. This paper focuses on the correlation measures and correlation coefficients of HFLTSs. To start the investigation, the definition of HFLTS is improved and the concept of hesitant fuzzy linguistic element (HFLE) is introduced. Motivated by the idea of traditional correlation coefficients of fuzzy sets, intuitionistic fuzzy sets and hesitant fuzzy sets, several different types of correlation coefficients for HFLTSs are proposed. The prominent properties of these correlation coefficients are then investigated. In addition, considering that different HFLEs may have different weights, the weighted correlation coefficients and ordered weighted correlation coefficients are further investigated. Finally, an application example concerning the traditional Chinese medical diagnosis is given to illustrate the applicability and validation of the proposed correlation coefficients of HFLTSs in the process of qualitative decision making.

Qualitative decision making with correlation coefficients of hesitant fuzzy linguistic term sets

Purpose




The European Journal of Marketing was created in 1967. In 2017, the journal celebrates its 50th anniversary. Therefore, the purpose of this study is to present a bibliometric overview of the leading trends of the journal during this period.




Design/methodology/approach




This work uses the Scopus database to analyse the most productive authors, institutions and countries, as well as the most cited papers and the citing articles. The investigation uses bibliometric indicators to represent the bibliographic data, including the total number of publications and citations between 1967 and 2017. Additionally, the article also develops a graphical visualization of the bibliographic material by using the visualization of similarities viewer software to map journals, keywords and institutions with bibliographic coupling and co-citation analysis.




Findings




British authors and institutions are the most productive in the journal, although Australians’ are growing significantly the number of papers published. Continental European institutions are also increasing the number of publications, but they are still far from reaching the British contribution so far. In the mid-term, however, these zone’s authors and institutions, especially those from big European countries like France, Germany, Italy and Spain, should reach a closer performance to British ones; more as less long, historic, but more recent periods of analysis are considered.




Practical implications




This article is useful for any reader of this journal to understand questions such as papers’ European Journal of Marketing-related scientific productivity in terms of, for instance, contributors/authors, institutions and countries, or the main sources used to back them.




Originality/value




This is the first comprehensive article offering a general overview of the leading trends and researchers of the journal over its history.

José M. Merigó

Papers

An overview of fuzzy research with bibliometric indicators

The induced generalized OWA operator

Qualitative decision making with correlation coefficients of hesitant fuzzy linguistic term sets

Fifty years of the European Journal of Marketing: a bibliometric analysis

A bibliometric overview of the Journal of Business Research between 1973 and 2014