https://link.springer.com/content/pdf/10.2307%2F3343168.pdf

Development as Freedom

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Trust: The Social Virtues and the Creation of Prosperity

The Rise of the Creative Class

[...]many multidisciplinary studies focus on urban liveability, well-being, safety, health, and happiness. [...]many studies also address the negative externalities of cities, as modern cities are under stress, seen from the perspective of poverty, quality of life, environmental conditions, crime, or congestion. In addition to happy cities, the popularity of healthy cities also increases as a research topic;such cities offer sound environmental conditions (e.g., liveability, air and water quality, green spaces, safe neighbourhoods, climate neutral production and consumption, virus-resistant cities) and favour individual and group well-being (mentally and physically). [...]the variables for different tolerance types were producing mixed results, as did the inclusion or exclusion of or restriction to largest cities, changing the results from supporting to contradicting the Creative Class Theory.

From the Guest Editors: Happy and Healthy Cities

The ISAAC project has generated a wealth of new insights on cultural tourism. Particular attention has been paid to the strategic and operational importance of e-services in various European cities. The present paper brings together empirical insights from two angles, viz the supply and demand side, for the city of Amsterdam. First, a scenario analysis based on assumptions concerning the future development – followed by a multi-criteria analysis, in particular the regime method – is performed in order to design and evaluate systematically packages of e-services for urban tourism policy. On the demand side results from a survey among visitors in Amsterdam are analysed by an ordered logit model, with the aim to identify the most prominent attractiveness features in the city of Amsterdam, seen from the perspective of e-services for the tourist sector. (This abstract was borrowed from another version of this item.)

Supply of and demand for e-services in the cultural sector: Combining top-down and bottom-up perspectives

We focus on the interaction between a representative polluting tannery and a negatively impacted small farmer in Kanpur, India. The tannery produces leather and toxic chemical waste that ends up in wastewater used by the small farmer to irrigate agricultural land and grow vegetables. The waste generated by the tannery is functionally related to its output of leather. The small farmer faces a capacity constraint that describes the maximum amount of vegetables he can grow. In this setting, we perform three tasks. First, we determine the optimal production of leather when the tannery does not account for the negative effect it has on the small farmer. Second, on the assumption that the tannery compensates the small farmer per unit of waste it generates, we ascertain the optimal compensation amount, the optimal output of leather, and the profit levels of the tannery and the small farmer. Finally, we compare the solutions in the preceding two cases and explain what accounts for the differences between them. 

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Polluting Tanneries and Small Farmers in Kanpur, India: A Theoretical Analysis

The aim of this study is to provide a new quantitative perspective on the geography of well-being using an urban–rural typology and characteristic city size elements in order to detect where people are happier and to examine the determinants of well-being by considering spatial dependence effects. We use 81 NUTS 3 regions and the time period 2012–2019 to analyse the geography of well-being for Turkey with panel and spatial panel models. Our results show that living in an urban area, in general, makes people happy, but that density negatively affects well-being. In addition, city size matters for enhancing well-being. We also analyse the determinants of well-being by using several socio-economic well-being indicators. Next, the aspatial and spatial model results based on spatial econometric regressions show that education, health, employment, and income are all important for well-being, whereas indirect effects (spillovers) of these indicators also exist. Our results indicate that ignoring spatial effects causes a misinterpretation of the effects of critical determinants of well-being in geography.

/pdf/well-being-and-geography-modelling-differences-in-regional-1p457c8l.pdf

Well-Being and Geography: Modelling Differences in Regional Well-Being Profiles in Case of Spatial Dependence—Evidence from Turkey

Regional Science Policy & PracticeVolume 15, Issue 3 p. 453-455 INTRODUCTION Pandemics, People, and Places Louafi Bouzouina, Corresponding Author Louafi Bouzouina [email protected] ENTPE, Transport Urban Planning Economics Laboratory (LAET), 3 rue Maurice Audin, Vaulx en Velin, 69518 France Open University, Heerlen, The Netherlands Correspondence Louafi Bouzouina, ENTPE, Transport Urban Planning Economics Laboratory (LAET), 3 rue Maurice Audin, Vaulx en Velin, 69518, France. Email: [email protected]Search for more papers by this authorKarima Kourtit, Karima Kourtit Open University, Heerlen, The NetherlandsSearch for more papers by this authorPeter Nijkamp, Peter Nijkamp Open University, Heerlen, The NetherlandsSearch for more papers by this author Louafi Bouzouina, Corresponding Author Louafi Bouzouina [email protected] ENTPE, Transport Urban Planning Economics Laboratory (LAET), 3 rue Maurice Audin, Vaulx en Velin, 69518 France Open University, Heerlen, The Netherlands Correspondence Louafi Bouzouina, ENTPE, Transport Urban Planning Economics Laboratory (LAET), 3 rue Maurice Audin, Vaulx en Velin, 69518, France. Email: [email protected]Search for more papers by this authorKarima Kourtit, Karima Kourtit Open University, Heerlen, The NetherlandsSearch for more papers by this authorPeter Nijkamp, Peter Nijkamp Open University, Heerlen, The NetherlandsSearch for more papers by this author First published: 27 April 2023 https://doi.org/10.1111/rsp3.12662Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL No abstract is available for this article. Volume15, Issue3April 2023Pages 453-455 RelatedInformation 

Karima Kourtit

Papers

From the Guest Editors: Happy and Healthy Cities

Supply of and demand for e-services in the cultural sector: Combining top-down and bottom-up perspectives

Polluting Tanneries and Small Farmers in Kanpur, India: A Theoretical Analysis

Well-Being and Geography: Modelling Differences in Regional Well-Being Profiles in Case of Spatial Dependence—Evidence from Turkey

Pandemics, People, and Places