https://link.springer.com/content/pdf/10.2307%2F3343168.pdf

Development as Freedom

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Trust: The Social Virtues and the Creation of Prosperity

The Rise of the Creative Class

Key innovation areas are a source of policy and research interest in many countries. In this paper the concept of ‘creative hotspot’ is introduced as a policy vehicle to support spatial synergy strategies in innovation. The paper provides a review of experiences and findings from a regional innovation performance assessment in the hotspot that is located in the Eastern part of the Netherlands. Its methodology is based on the technopolicy network (TPN) model. The study compares the (potential) performance of that hotspot with three other hotspot regions. Various findings are briefly summarized in the context of a systematic ‘creative hotspot’ strengths, weaknesses, opportunities, and threats (SWOT) analysis. The results from this SWOT approach are then used to provide an input for a systematic evaluation of new innovation policy in the East Netherlands and to identify future challenges and opportunities for regional innovation policy. 
 
Resumen. Las areas de innovacion claves son una fuente de interes politico y de investigacion en muchos paises. En este articulo se presenta el concepto de “foco creativo”, o hotspot, como un instrumento politico para apoyar estrategias acerca de sinergias espaciales para la innovacion. El articulo incluye una revision de las experiencias y resultados de una evaluacion del desempeno en la innovacion regional en el foco localizado en la zona oriental de los Paises Bajos. Su metodologia esta basada en el modelo de red tecnopolitica (TPN, siglas en ingles). El estudio compara el desempeno (potencial) de dicho foco con el de otros tres focos regionales. Se resumen brevemente los resultados dentro del contexto de un analisis FODA sistematico de las fortalezas, oportunidades, debilidades y amenazas de un “foco creativo”. Los resultados de este enfoque FODA se utilizan a su vez como insumo para una evaluacion sistematica de nuevas politicas de innovacion en los Paises Bajos Orientales e identificar retos y oportunidades en el futuro para las politicas de innovacion regional.

/pdf/from-islands-of-innovation-to-creative-hotspots-3vxnnmmgf5.pdf

From islands of innovation to creative hotspots

This paper examines whether the distribution of creative actors (firms and employees) among Dutch urban agglomerations is related to historically shaped culture heritage assets (cultural amenities ...

Creative actors and historical–cultural assets in urban regions

Cities have become playgrounds for competitive behaviour and rapid economic dynamics. However, in many cities (or urban agglomerations) economic growth is mainly manifested in specific geographic areas, where creative people and innovative entrepreneurs are located. In this paper we offer first the conceptual and operational foundation for analyzing this so-called ‘urban buzz’ and its interlinked primary drivers. We next develop an analytical framework for testing the buzz hypothesis, with a special reference to the importance of social bonds and networks in Amsterdam. In our empirical analysis we use a unique dataset on social network connectivity and spatial concentration in a city, based on location-sharing services through the use of Foursquare data. Our urban buzz model shows clearly that buzz and socioeconomic (cultural) diversity are closely connected phenomena.

The sociocultural sources of urban buzz

How to make cities the home of people – a ‘soul and body’ analysis of urban attractiveness

The COVID-19 pandemic has profoundly affected the spatial mobility of a major part of the population in many countries For most people, this was an extremely disruptive shock, resulting in loss of income, social contact and quality of life However, forced to reduce human physical interaction, most businesses, individuals and households developed new action lines and routines, and were gradually learning to adapt to the new reality Some of these changes might result in long-term changes in opportunity structures and in spatial preferences for working, employment or residential location choice, and for mobility behavior In this paper we aim to extend the time-geographic approach to analyzing people’s spatial activities, by focusing on health-related geographical mobility patterns during the pandemic in Sweden Starting from a micro-approach at individual level and then looking at an aggregate urban scale, we examine the space-time geography during the coronavirus pandemic, using Hagerstrand’s time-geography model We utilize a massive but (location-wise) fuzzy dataset to analyze aggregate spatiotemporal impacts of the COVID-19 pandemic using a contemporary time-geographical approach First, we address micro-level behavior in time-space to understand the mechanisms of change and to illustrate that a temporal drastic change in human mobility seems to be plausible Then we analyze the changes in individuals’ mobility by analyzing their activity spaces in aggregate using mobile phone network data records Clearly, it is too early for predicting long-term spatial changes, but a clear heterogeneity in spatial behavior can already be detected It seems plausible that the corona pandemic may have long-lasting effects on employment centers, city roles and spatial mobility patterns

https://www.mdpi.com/2071-1050/13/7/4027/pdf

Karima Kourtit

Papers

From islands of innovation to creative hotspots

Creative actors and historical–cultural assets in urban regions

The sociocultural sources of urban buzz

How to make cities the home of people – a ‘soul and body’ analysis of urban attractiveness

Mobility during the COVID-19 Pandemic: A Data-Driven Time-Geographic Analysis of Health-Induced Mobility Changes