https://link.springer.com/content/pdf/10.2307%2F3343168.pdf

Development as Freedom

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Trust: The Social Virtues and the Creation of Prosperity

The Rise of the Creative Class

In the aftermath of both ongoing globalisation (with both widening and deepening effects on countries, regions and cities) and structural changes resulting from the 2008 economic recession, regions and cities in our world are confronted with a different arena of players, performances and institutions. The challenges are formidable and numerous. Many regions and cities seem to resort to their indigenous strength, without much regard to other players in the field. This has enormous consequences for the competitive behaviour and profile of regional and urban actors but has at the same time deep impacts on the distribution of wealth, income and employment over and within countries, regions and cities. There is indeed much evidence that disparities among regions and in cities are increasing in this new force field.
 
This special issue of REGION makes a solid scientific attempt (i) to map out the spatial consequences of recent transitions in growth trajectories of countries or regions, and (ii) to trace policy strategies and  design effective policy information, to cope adequately with these new challenges. The present special issue does so by highlighting the new force field of regional and urban dynamics from three angles in the context of spatial quality and inequality. These will be briefly sketched hereafter.

/pdf/quality-and-inequality-in-urban-and-regional-systems-3tw2hi0dni.pdf

Quality and Inequality in Urban and Regional Systems

Human health outcomes are known to be affected not only by individual physical and socio-economic status, but also by external environmental conditions, as well as by place-based economic and geographical circumstances. In recent decades, a large number of studies have addressed the background of differences in health outcomes between rural and urban areas. Are rural ways of living healthier than urban ways of living? This has led to a wealth of studies on human health and the geographical differences of living and working. The effects of regional or urban characteristics on health outcomes are often inconsistent among different studies/countries. An important factor that seems to be important is the ambiguous definition of both health and urbanism, as well as the presence of intra-regional heterogeneity (e.g. inner-city areas). In the present study, we conduct a systematic review of the existing literature on space and health indicators, based on a broad, but concise overview of the underlying mechanisms involved. Next, we provide a quantitative research synthesis with the help of a meta-analysis of published studies on self-rated/self-reported physical health conditions in rural and urban areas. The results from our meta-analytical regression analysis indicate that there is not a clearly convincing difference between rural and urban areas; however, people in rural areas appear to rate themselves slightly healthier than their urban counterparts. In addition, we observe that self-rated/reported fair/poor health is also highly dependent on a number of personal and socio-economic factors; from a personal perspective, education, addiction, physical activity, and duration of residence appear to play a significant role, while, from a socio-economic perspective, in particular, community predictor measures (e.g. gross domestic product, population, unemployment rate) appear to exert a substantial influence.

A meta-analysis of human health differences in urban and rural environments

The concept of resilience, which was first introduced during the 1970s in the field of ecology, has since been used and analysed in many different disciplinary fields. Even though the resilience concept is not a new one, it still attracts attention in various scholarly domains and disciplines, such as economics, or sociology, in order to understand the process of anticipating, adapting and recovering in the face of major threats or shocks. The concept itself, however, is not easy to operationalise in practice. The existence of various types of definitions and interpretations from different fields and studies leads to a very complex analysis framework for measuring and analysing the resilience concept. Therefore, it is crucial to interpret the concept in all its dimensions, determinants and levels within a new and broader framework for both the natural and social sciences. In this chapter, we look at the urban resilience concept from a multidimensional perspective, in order to define and measure it in an appropriate operational way within an urban context. The aim of this chapter is thus to present a new framework for urban resilience with an additional dimension which is called ‘spatiality’, by taking into account the spatial advantages and disadvantages of existing definitions of urban resilience in the literature. The spatiality dimension includes the spatial characteristics of urban areas, such as urban morphology, urban size, transport network patterns and accessibility. This study is a novel attempt to map out the spatial characteristics of urban areas in the context of urban resilience with emphasis on spatial units, spatial heterogeneity and spatial correlation issues.

Urban Resilience and Spatial Economics

Spatial-temporal differentiation of the carrying capacity of cities: a case study of Hunan Province

Climate change, energy transition needs and the current energy crisis have prompted cities to implement far-reaching changes in public energy supply. The present paper seeks to map out the conditions for sustainable energy provision and use, with a particular view to the role of citizens in a quadruple helix context. Citizen participation is often seen as a sine qua non for a successful local or district energy policy in an urban area but needs due scientific and digital support based on evidence-based knowledge (using proper user-oriented techniques such as Q-analysis). The paper sets out to explore the citizen engagement and knowledge base for drastic energy transitions in the city based on the newly developed “diabolo” model, in which in particular digital tools (e.g., dashboards, digital twins) are proposed as useful tools for the interface between citizens and municipal policy. The approach adopted in this paper is empirically illustrated for local energy policy in the city of Rotterdam.

https://www.mdpi.com/2073-445X/12/2/395/pdf?version=1675244829

Karima Kourtit

Papers

Quality and Inequality in Urban and Regional Systems

A meta-analysis of human health differences in urban and rural environments

Urban Resilience and Spatial Economics

Spatial-temporal differentiation of the carrying capacity of cities: a case study of Hunan Province

Citizen Participation and Knowledge Support in Urban Public Energy Transition—A Quadruple Helix Perspective