https://link.springer.com/content/pdf/10.2307%2F3343168.pdf

Development as Freedom

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Bowling alone: The collapse and revival of American community

Trust: The Social Virtues and the Creation of Prosperity

The Rise of the Creative Class

Threats and Opportunities for Global Cities –  A Comparative Study of Resilience, Sustainability and Liveability

Abstract Asia hosts several mega-cities with great economic power, which are often in a mutual competitive relationship. Despite smart specialisation and heterogeneity on national and global markets, they are often in pursuit of the highest possible socio-economic outcome so as to outperform their peers in this dynamic region. The present study seeks to present an operational comparative framework for judging the complex performance of several (12) large urban agglomerations in Asia. In the framework of this paper, these cities are called ‘ stellar cities ’. Two particular research challenges are addressed: (i) the development and application of a new Data Envelopment Analysis (DEA) approach, culminating—after a cascade of sequential analytical steps—in an Autoconfiguration Target Model which serves as a quantitative statistical tool for evaluating the (relative) multidimensional goal-oriented performance of the cities concerned; and (ii) a new functional interpretation of the DEA slack space for the possible improvement of inefficiently operating cities on the basis of Amartya Sen’s capability theory. In the paper, we use an extensive database on 12 Asian stellar cities, extracted from the annual Global Power City Index (GPCI) system which contains more than 60 urban performance indicators, which has been constructed by the Institute of Urban Strategies (Tokyo). We find that the performance ranking of these Asian mega-cities shows the ‘winners’, but also a high variability, with several positive and negative outliers. We conclude that there is clearly scope (‘capability’) for further improvement of the efficiency of most Asian cities in various specific policy domains, as shown by the DEA results. 

/pdf/quantitative-performance-assessment-of-asian-stellar-cities-fbnzr7vp.pdf

Quantitative performance assessment of Asian stellar cities by a DEA cascade system: a capability interpretation

/pdf/sustainable-resilience-for-smart-spatial-planning-2fhn7wju.pdf

Sustainable Resilience for Smart Spatial Planning

Industrial agglomeration and spatial dynamics in China

The geography of our planet shows increasingly an urban orientation. Cities or urban agglomerations have a great variety of advantages, but exhibit also negative externalities. This paper seeks to highlight the research challenges inherent in an urbanised world. Particular attention is given to the solution potential offered by smart cities. The paper concludes with lessons for urban governance.

Karima Kourtit

Papers

Threats and Opportunities for Global Cities – A Comparative Study of Resilience, Sustainability and Liveability

Quantitative performance assessment of Asian stellar cities by a DEA cascade system: a capability interpretation

Sustainable Resilience for Smart Spatial Planning

Industrial agglomeration and spatial dynamics in China

Cities of the future: research challenges in the urban century