MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

Multi-Criteria Decision Aid (MCDA) or Multi-Criteria Decision Making (MCDM) methods have received much attention from researchers and practitioners in evaluating, assessing and ranking alternatives across diverse industries. Among numerous MCDA/MCDM methods developed to solve real-world decision problems, the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) continues to work satisfactorily across different application areas. In this paper, we conduct a state-of-the-art literature survey to taxonomize the research on TOPSIS applications and methodologies. The classification scheme for this review contains 266 scholarly papers from 103 journals since the year 2000, separated into nine application areas: (1) Supply Chain Management and Logistics, (2) Design, Engineering and Manufacturing Systems, (3) Business and Marketing Management, (4) Health, Safety and Environment Management, (5) Human Resources Management, (6) Energy Management, (7) Chemical Engineering, (8) Water Resources Management and (9) Other topics. Scholarly papers in the TOPSIS discipline are further interpreted based on (1) publication year, (2) publication journal, (3) authors' nationality and (4) other methods combined or compared with TOPSIS. We end our review paper with recommendations for future research in TOPSIS decision-making that is both forward-looking and practically oriented. This paper provides useful insights into the TOPSIS method and suggests a framework for future attempts in this area for academic researchers and practitioners.

Review: A state-of the-art survey of TOPSIS applications

Multi-Criteria Decision Making (MCDM) methods have evolved to accommodate various types of applications. Dozens of methods have been developed, with even small variations to existing methods causing the creation of new branches of research. This paper performs a literature review of common Multi-Criteria Decision Making methods, examines the advantages and disadvantages of the identified methods, and explains how their common applications relate to their relative strengths and weaknesses. The analysis of MCDM methods performed in this paper provides a clear guide for how MCDM methods should be used in particular situations.

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An Analysis of Multi-Criteria Decision Making Methods

The paper considers major principles of application of the multi‐attribute systems to solve legislative tasks. In order to assess dispute resolution methods from economic, social and other points of view, it is necessary to apply methods for assessing solutions according to multiple attributes. All known multi‐attribute methods cannot value the atribute weights as one weight of attribute is higher or lower significant than the other attribute. The new step‐wise weight assessment ratio analysis method (SWARA) allows including experts, lawyers or dispute parties opinion about significance ratio of the attributes in the process of rational decision determination. SWARA method could be applied in practical implementation of specialised decision support systems and alternative dispute resolution in virtual environment. Starting with principles and established approaches, a problem‐structuring methodology was developed which would condition the problem to allow a more thoughtful application of existing...

Selection of rational dispute resolution method by applying new step‐wise weight assessment ratio analysis (Swara)

Two decades was systematically reviewed on fuzzy MCDM techniques from 1994 to 2014.The database for review was 403 papers from more than 150 high-ranking journals.403 scholarly papers were grouped in four different main fields.Papers were classified based on utilizing, developing and proposing research papers. MCDM is considered as a complex decision-making tool involving both quantitative and qualitative factors. In recent years, several fuzzy FMCDM tools have been suggested to choosing the optimal probably options. The purpose of this paper is to review systematically the applications and methodologies of the fuzzy multi decision-making (FMCDM) techniques. This study reviewed a total of 403 papers published from 1994 to 2014 in more than 150 peer reviewed journals (extracted from online databases such as ScienceDirect, Springer, Emerald, Wiley, ProQuest, and Taylor & Francis). According to experts' opinions, these papers were grouped into four main fields: engineering, management and business, science, and technology. Furthermore, these papers were categorized based on authors, publication date, country of origin, methods, tools, and type of research (FMCDM utilizing research, FMCDM developing research, and FMCDM proposing research). The results of this study indicated that, in 2013, scholars have published papers more than other years. In addition, hybrid fuzzy MCDM in the integrated method and fuzzy AHP in the individual section were ranked as the first and second methods in use. Additionally, Taiwan was ranked as the first country that contributed to this survey, and engineering was ranked as the first field that has applied fuzzy DM tools and techniques.

Fuzzy multiple criteria decision-making techniques and applications - Two decades review from 1994 to 2014

PROMETHEE: A comprehensive literature review on methodologies and applications

http://www.tavana.us/publications/SOCCER-TEAM.pdf

A fuzzy inference system with application to player selection and team formation in multi-player sports

Quality function deployment (QFD) is a well-known technique used for designing products and services to reflect customer needs. The first phase of QFD, usually called house of quality (HOQ), is of fundamental and strategic importance in the QFD process. Although the traditional HOQ has been successfully used for several decades, it has often been faced with a number of problems in real application cases. This paper will discuss three main problems: (1) the conceptual gap between customers and designers, (2) the existence of the possible customer segments, and (3) the need for trade-off among different levels of customer needs, which tend to come up in the early stage of the HOQ process. In order to overcome these problems, a new methodology is proposed based on the integration of two marketing research techniques: conjoint analysis and two-stage cluster analysis. Conjoint analysis is used to bridge conceptual gap and to balance different levels of customer needs. A two-stage clustering method is employed to cluster customers into different segments based on the main benefits derived from the conjoint study, and to foster the development of a product family. This paper also introduces three indices, namely, the commonality percentage, the cost reduction, and the satisfaction percentage to analyze the results of developing a generic product in comparison with a product family. A case study on office chair is put forward to illustrate the performance of the proposed methodology.

Integration of marketing research techniques into house of quality and product family design

http://www.tavana.us/publications/PROMETHEE-GDSS.pdf

Majid Behzadian

Papers

Review: A state-of the-art survey of TOPSIS applications

PROMETHEE: A comprehensive literature review on methodologies and applications

A fuzzy inference system with application to player selection and team formation in multi-player sports

Integration of marketing research techniques into house of quality and product family design

A PROMETHEE-GDSS for oil and gas pipeline planning in the Caspian Sea basin