Man Lai Cheung

TL;DR: In this paper, the authors investigated the impact of social media marketing elements, namely entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness, on consumer-brand engagement and brand knowledge.

TL;DR: This study examines the influences of perceived usefulness, consumer innovativeness, and reference group influence on the adoption intention of wearable healthcare technology and empirically testing a theoretical model for examining the impact of consumers’ health beliefs, health information accuracy, and the privacy protection of wearable medicine on perceived usefulness.

TL;DR: In this article, the authors investigated the impact of brand interactivity within social media on consumer-brand engagement and its related outcomes, including consumers' intention of co-creating brand value and future repurchase of the same brand.

TL;DR: Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (SMM) activities in... as discussed by the authors.

TL;DR: In this article, a conceptual model for examining the impact of social media marketing dimensions on brand awareness and image across products with different involvement levels is proposed, and the model seeks to enhance understanding of the influence of social-media-marketing communications on brands.