The Analysis of Variance.

Relationship marketing is the development and outbreak of the combined theory of the traditional marketing,and it is a new idea.It puts more emphasis on the long-term and satisfying relation between enterprises and customers.and its success relies on some conditions.Its application in China has its own characteristics.

On relationship marketing

This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination’? In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d’etre, and DMO effectiveness including issues of branding and positioning, and future research themes in the field.

Destination marketing organizations and destination marketing : a narrative analysis of the literature

http://eprints.bournemouth.ac.uk/21118/1/Eprints%20-%20Pike%20and%20Page%20-%20DMO%20and%20destination%20marketing-1.pdf

Destination Marketing Organizations and destination marketing: a narrative analysis of the literature.

Modeling behavioral intentions remain an important area of research in tourism. This study empirically tests a model linking tourists' emotional experiences, satisfaction and behavioral intentions. The model proposes that satisfaction mediates the relationship between tourists' emotional experiences and behavioral intentions. Data were collected from international tourists visiting Petra, a UNESCO world heritage site. Contrary to theoretical predictions, results do not support the mediating effect of satisfaction on the relationship between emotions (joy, love, positive surprise, and unpleasantness) and behavioral intentions. Findings offer important strategic marketing implications for Petra in relation to branding and managing destination experiences.

The role of tourists' emotional experiences and satisfaction in understanding behavioral intentions

A destination-branding model: An empirical analysis based on stakeholders

Destination image is commonly accepted as an important aspect in successful tourism management and destination marketing. The information about a specific destination is an important means of promotion for the tourism industry and influences destination image. In this context, the purpose of this paper is to identify those destination features which contribute to build a positive destination image and to analyze the relationship between those features and the image induced by brochures. Accordingly, this study is based on previous research on the impact of tourist information sources in destination promotion, and argues that brochures, as tourist information sources, have an important influence on destination image. Based on previous theoretical discussion regarding image, an empirical research was conducted to test the relationship proposed here. Multiple item indicators from previous studies were employed. Results indicate that there is a relationship between information sources and destination image.

	 

	Key words: image management, brochures, tourist destination, information sources.

Tourism marketing information and destination image management

https://cris.brighton.ac.uk/ws/files/5845916/CHB._2019._Gomez_Lopez_Molina.pdf

Mar Gómez

Papers

A destination-branding model: An empirical analysis based on stakeholders

Tourism marketing information and destination image management

An integrated model of social media brand engagement

A model of tourism destination brand equity: the case of wine tourism destinations in Spain.

Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations.