Tourism marketing information and destination image management
TLDR
In this paper, the authors identify those destination features which contribute to build a positive destination image and analyze the relationship between those features and the image induced by brochures, based on previous research on the impact of tourist information sources in destination promotion.Abstract:
Destination image is commonly accepted as an important aspect in successful tourism management and destination marketing. The information about a specific destination is an important means of promotion for the tourism industry and influences destination image. In this context, the purpose of this paper is to identify those destination features which contribute to build a positive destination image and to analyze the relationship between those features and the image induced by brochures. Accordingly, this study is based on previous research on the impact of tourist information sources in destination promotion, and argues that brochures, as tourist information sources, have an important influence on destination image. Based on previous theoretical discussion regarding image, an empirical research was conducted to test the relationship proposed here. Multiple item indicators from previous studies were employed. Results indicate that there is a relationship between information sources and destination image.
Key words: image management, brochures, tourist destination, information sources.read more
Citations
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Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination
TL;DR: In this paper, the authors examined the complex relationship between destination image components and behavioral intentions, incorporating two pivotal but unexplored in related literature constructs, namely holistic image and personal normative beliefs (PNBs).
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Wine Tourists’ Destination Region Brand Image Perception and Antecedents: Conceptualization of a Winescape Framework
Johan Bruwer,Isabelle Lesschaeve +1 more
TL;DR: In this paper, the authors conceptualized the winescape framework using a wine region's image as perceived by wine tourists, in the process integrating grounded theory, namely servicescape, destination choice, and place-based marketing theories.
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Tourists' opinions and their selection of tourism destination images: An affective and motivational evaluation
TL;DR: In this paper, tourists considered the images in the first set to be stereotypical, while those in the second set evoked more affective and motivational attributes, increasing their desire to visit the represented places.
Journal ArticleDOI
Regional destination image perception of tourists within a winescape context
TL;DR: In this article, a wine region destination's image in the form of a winescape framework as perceived by visitors is conceptualized, and the winescape construct is identified within a framework of eight dimensions for a well-known US wine region.
References
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