M
Marcelo Nogueira Cortimiglia
Researcher at Universidade Federal do Rio Grande do Sul
Publications - 62
Citations - 1970
Marcelo Nogueira Cortimiglia is an academic researcher from Universidade Federal do Rio Grande do Sul. The author has contributed to research in topics: Business model & Critical success factor. The author has an hindex of 17, co-authored 58 publications receiving 1364 citations. Previous affiliations of Marcelo Nogueira Cortimiglia include Instituto Politécnico Nacional & University of Rio Grande.
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Success factors for environmentally sustainable product innovation: a systematic literature review
TL;DR: In this paper, a systematic literature review on environmentally sustainable product innovation was conducted and the authors identified four main critical success factors for green product innovation: market, law and regulation knowledge, interfunctional collaboration, innovation-oriented learning, and R&D investments.
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Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges
Bruna Villa Todeschini,Marcelo Nogueira Cortimiglia,Daniela Callegaro-de-Menezes,Antonio Ghezzi +3 more
TL;DR: In this paper, a systematic review of the literature with empirical research comprised of six interviews with specialists in sustainability, business model innovation, and the fashion industry, along with eight case studies on innovative fashion startups we define as ‘born sustainable.
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Business model innovation and strategy making nexus: evidence from a cross‐industry mixed‐methods study
TL;DR: In this article, the relationship between the strategy making process and business model innovation (BMI) is investigated by investigating when firms design a new business model (BM) or improve their current BM within the overall SMP.
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The effect of innovation activities on innovation outputs in the Brazilian industry: Market-orientation vs. technology-acquisition strategies
Alejandro Germán Frank,Marcelo Nogueira Cortimiglia,José Luis Duarte Ribeiro,Lindomar Subtil de Oliveira +3 more
TL;DR: A quantitative analysis of a comprehensive nation-wide, government-sponsored innovation survey (PINTEC) covering more than 30,000 companies and 34 industrial sectors is presented in this paper.
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Influence of perceived value on purchasing decisions of green products in Brazil
TL;DR: In this article, the authors investigated the relationship between consumer perceived value for green products and price elasticity and found that perceived value of green products increases willingness to pay in the purchasing decision, and that demographical variables such as gender, age and revenue positively impact perceived quality and the consequent purchase intention.