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Mark J. Arnold
Researcher at Saint Louis University
Publications - 40
Citations - 6731
Mark J. Arnold is an academic researcher from Saint Louis University. The author has contributed to research in topics: Context (language use) & Relationship marketing. The author has an hindex of 21, co-authored 38 publications receiving 5997 citations. Previous affiliations of Mark J. Arnold include University of Central Florida & College of Business Administration.
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Hedonic shopping motivations
TL;DR: In this article, the authors identify a comprehensive inventory of consumers' hedonic shopping motivations based on exploratory qualitative and quantitative studies and develop a six-factor scale that consists of adventure, gratification, role, value, social, and idea shopping motivations.
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Understanding the Customer Base of Service Providers: An Examination of the Differences Between Switchers and Stayers
TL;DR: In this paper, the authors examined the differences among internal customer groups in a service industry and found that customers who switched service providers because of dissatisfaction seem to differ significantly from other customers in satisfaction and loyalty behaviors.
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Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes
TL;DR: In this paper, the authors investigated the complex interrelationships between satisfaction with the retailer, hedonic and utilitarian shopping value, and important retail outcomes, and found that both hedonics and utilitarian values are found to influence key retail outcomes.
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Toward a theory of customer engagement marketing
TL;DR: The effectiveness of engagement marketing arises from the establishment of psychological ownership and self-transformation as discussed by the authors, and the authors provide evidence in support of the derived tenets through case illustrations, as well as a quasi-experimental field test of the central tenet.
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Customer delight in a retail context: investigating delightful and terrible shopping experiences
TL;DR: In this paper, a qualitative study was conducted to determine the sources of delightful and terrible shopping experiences for retail shoppers, and critical incident analysis of 113 depth interviews with shoppers revealed several factors associated with delightful or terrible shopping experience and the resulting consequences from these experiences.