A hypothesized need to form and maintain strong, stable interpersonal relationships is evaluated in light of the empirical literature. The need is for frequent, nonaversive interactions within an ongoing relational bond. Consistent with the belongingness hypothesis, people form social attachments readily under most conditions and resist the dissolution of existing bonds. Belongingness appears to have multiple and strong effects on emotional patterns and on cognitive processes. Lack of attachments is linked to a variety of ill effects on health, adjustment, and well-being. Other evidence, such as that concerning satiation, substitution, and behavioral consequences, is likewise consistent with the hypothesized motivation. Several seeming counterexamples turned out not to disconfirm the hypothesis. Existing evidence supports the hypothesis that the need to belong is a powerful, fundamental, and extremely pervasive motivation.

The need to belong: Desire for interpersonal attachments as a fundamental human motivation.

The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested using longitudinal data collected regarding four different systems at four organizations ( N = 156), two involving voluntary usage and two involving mandatory usage. Model constructs were measured at three points in time at each organization: preimplementation, one month postimplementation, and three months postimplementation. The extended model was strongly supported for all four organizations at all three points of measurement, accounting for 40%--60% of the variance in usefulness perceptions and 34%--52% of the variance in usage intentions. Both social influence processes (subjective norm, voluntariness, and image) and cognitive instrumental processes (job relevance, output quality, result demonstrability, and perceived ease of use) significantly influenced user acceptance. These findings advance theory and contribute to the foundation for future research aimed at improving our understanding of user adoption behavior.

https://www.jstor.org/stable/pdfplus/2634758.pdf

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

There appears to be general agreement among social psychologists that most human behavior is goal-directed (e. g., Heider, 1958 ; Lewin, 1951). Being neither capricious nor frivolous, human social behavior can best be described as following along lines of more or less well-formulated plans. Before attending a concert, for example, a person may extend an invitation to a date, purchase tickets, change into proper attire, call a cab, collect the date, and proceed to the concert hall. Most, if not all, of these activities will have been designed in advance; their execution occurs as the plan unfolds. To be sure, a certain sequence of actions can become so habitual or routine that it is performed almost automatically, as in the case of driving from home to work or playing the piano. Highly developed skills of this kind typically no longer require conscious formulation of a behavioral plan. Nevertheless, at least in general outline, we are normally well aware of the actions required to attain a certain goal. Consider such a relatively routine behavior as typing a letter. When setting this activity as a goal, we anticipate the need to locate a typewriter, insert a sheet of paper, adjust the margins, formulate words and sentences, strike the appropriate keys, and so forth. Some parts of the plan are more routine, and require less conscious thought than others, but without an explicit or implicit plan to guide the required sequence of acts, no letter would get typed.

From Intentions to Actions: A Theory of Planned Behavior

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...

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Conceptualizing, measuring, and managing customer-based brand equity

The Theory of Planned Behaviour (TPB) has received considerable attention in the literature. The present study is a quantitative integration and review of that research. From a database of 185 independent studies published up to the end of 1997, the TPB accounted for 27% and 39% of the variance in behaviour and intention, respectively. The perceived behavioural control (PBC) construct accounted for significant amounts of variance in intention and behaviour, independent of theory of reasoned action variables. When behaviour measures were self-reports, the TPB accounted for 11% more of the variance in behaviour than when behaviour measures were objective or observed (R2s = .31 and .21, respectively). Attitude, subjective norm and PBC account for significantly more of the variance in individuals' desires than intentions or self-predictions, but intentions and self-predictions were better predictors of behaviour. The subjective norm construct is generally found to be a weak predictor of intentions. This is partly attributable to a combination of poor measurement and the need for expansion of the normative component. The discussion focuses on ways in which current TPB research can be taken forward in the light of the present review.

/pdf/efficacy-of-the-theory-of-planned-behaviour-a-meta-analytic-32gm69pazu.pdf

Efficacy of the Theory of Planned Behaviour: a meta-analytic review.

A theoretical model describing interpersonal trust in close relationships is presented. Three dimensions of trust are identified, based on the type of attributions drawn about a partner's motives. These dimensions are also characterized by a developmental progression in the relationship. The validity of this theoretical perspective was examined through evidence obtained from a survey of a heterogeneous sample of established couples. An analysis of the Trust Scale in this sample was consistent with the notion that the predictability, dependability, and faith components represent distinct and coherent dimensions. A scale to measure interpersonal motives was also developed. The perception of intrinsic motives in a partner emerged as a dimension, as did instrumental and extrinsic motives. As expected, love and happiness were closely tied to feelings of faith and the attribution of intrinsic motivation to both self and partner. Women appeared to have more integrated, complex views of their relationships than men: All three forms of trust were strongly related and attributions of instrumental motives in their partners seemed to be self-affirming. Finally, there was a tendency for people to view their own motives as less self-centered and more exclusively intrinsic in flavor than their partner's motives.

Trust in close relationships.

INTRODUCTION 118 ATTITUDE STRUCTURE 118 Definitions of Attitude I 19 Affective, Cognitive, and Behavioral Correlates of Attitudes 120 Attitude Attributes 122 Meas urement of Attitudes ..... . ......... ........ ...... .. . 123 VALUES AND ATTITUDES 125 Value-Attitude Relations 125 Functions of Attitudes: Value Expression Versus Object Appraisal 125 ATTITUDE FORMATION 127 Conditioning of Attitudes ....... .. 127 Heritability of Attitudes ......... .. ..... ...... ..... ...... 128 ATTITUDES AND INFORMATION-PROCESSING 129 Selective Interpretation ......... .. ........ .. 129 Selective Memory . ......... ..... ....... ..... . ... .. ...... .. 130 ATTITUDES AND BEHAVIORS 131 Theory of Reas oned Action 131 Alternative Models of the Attitude-Behavior Relation 132 Effects of Behavior on Attitudes ......... . ....... ..... ..... ...... . . .... .... .. ... ..... ....... . .. 133 PERSUASION ......... 135 Elaboration-Likelihood and Heuristic-Systematic Models of Persuasion .... ...... 135 Mes sage Reception ...... ......... .. ........ ...... . 136

Attitudes and Attitude Change

The authors propose that experiments that utilize mediational analyses as suggested by R. M. Baron and D. A. Kenny (1986) are overused and sometimes improperly held up as necessary for a good social psychological paper. The authors argue that when it is easy to manipulate and measure a proposed psychological process that a series of experiments that demonstrates the proposed causal chain is superior. They further argue that when it is easy to manipulate a proposed psychological process but difficult to measure it that designs that examine underlying process by utilizing moderation can be effective. It is only when measurement of a proposed psychological process is easy and manipulation of it is difficult that designs that rely on mediational analyses should be preferred, and even in these situations careful consideration should be given to the limiting factors of such designs.

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Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes.

Publisher Summary The chapter discusses the role of the manner of attitude formation. It focuses on the development of an attitude through direct behavioral experience with the attitude object and examines whether such attitudes better predict subsequent behavior than attitudes formed without behavioral experience. The chapter provides an overview of the attitude-behavior consistency problem and describes the effect of the manner of attitude formation through the “housing” study, the “puzzle” experiment, and the “subject pool” study. The prior-to-later behavior relation is also discussed in the chapter, wherein it has described the self-perception of past religious behaviors, attitudes and self-reports of subsequent behavior, an individual difference perspective, and a partial correlation analysis. The chapter discusses attitudinal qualities—namely, confidence and clarity, the persistence of the attitude, and resistance to attack. The reasons for the differential strength are also explored in the chapter—namely, the amount of information available, information processing, and attitude accessibility. The chapter briefly describes the attitude-behavior relationship, personality traits, and behavior.

Mark P. Zanna

Papers

Trust in close relationships.

Attitudes and Attitude Change

Establishing a causal chain: why experiments are often more effective than mediational analyses in examining psychological processes.

Direct Experience And Attitude-Behavior Consistency

Attitudes: A new look at an old concept.