Matti Tuominen

TL;DR: In this paper, a contingency framework is proposed to test the postulated relationships between market orientation (MO) and customer intimacy (CI) in business-to-business marketing, and the results indicate a strong positive association between MO and CI.

TL;DR: In this paper, the authors developed a conceptual framework of the adaptability construct and explored relationships between dimensions of adaptability and innovativeness, and the results of their empirical study indicate that several components of adaptivity are significantly different between low- and high-performing firms, as measured by their innovative ability, and that the type of business logic and the nature of environmental dynamism strongly influence the relationship among the firms examined.

TL;DR: In this paper, the authors adopt a capabilities view and a contingency framework is proposed to test the postulated relationships between the key constructs by deploying multi-country data, and the results indicate a strong positive association between channel collaboration and firm value proposition, and further that the relationship has a contingency specific profile.

TL;DR: In this paper, the authors investigated the interplay between innovation and competitive superiority in the context of channel management by adopting a capabilities view and developed an environment-strategy-value contingency model to address the focal phenomenon.

TL;DR: In this article, the authors explore the effects of collaborative capability and market orientation on firms' performance advantages in the context of marketing channels and investigate whether the firms in developed and emerging markets significantly differ in their capability profiles.