Miao-Ling Chen

TL;DR: In this article, the authors investigated whether and how different sentiments affect the stock market's reaction to the American Customer Satisfaction Index (ACSI) information and found that customer satisfaction is a valuable intangible asset that generates positive abnormal returns.

TL;DR: In this paper, the authors examined whether R&D, advertising, and the synergy between them influence the stock market value of large and small firms, and found that the synergy effect is significantly positive in small firms but not in large ones.

TL;DR: In this paper, the authors examined whether R&D and advertising and their synergy influence firm value using the hierarchical linear model, and they found that the effects of combining advertising and research are significantly higher in large firms than small firms.

TL;DR: In this paper, the authors examined whether the advertising spillover effect exists in the mutual fund market and found that advertised funds in a fund family can significantly increase the cash flows of other higher-performing funds in the same family but not far those funds with middle and lower performance.

TL;DR: In this article, the authors investigated the impact of vertical restraint on advertising effects and proposed a model in which a manufacturer can influence retail price competition through advertising by increasing brand penetration, thus reducing price competition, and at the same time increasing the promotional pricing of retailers, thus intensifying price competition.