Muhammad Mohsin Butt

TL;DR: In this article, the authors investigated the role of Muslim attitude towards Halal products, their subjective norms and religiosity in predicting intention to choose Halal product and found that Muslims living in multi-religious societies are more conscious about the permissibility (Halal) of products and thus the majority of Halal research in the non-financial sector was conducted in multirational societies.

TL;DR: In this article, the influence of consumer attitude towards Halal banking on e-service quality and e-satisfaction, in an online Islamic banking context, was investigated, and a questionnaire was designed to collect data from the regular users of online services of Islamic banks in Pakistan.

TL;DR: In this article, the influence of brand perceived quality and credibility on consumer perceptions towards a brand green image, green value and green equity is analyzed. And the results suggest that brand perceived qualities and its overall credibility does have a significant influence on generating a greener image and value.

TL;DR: In this article, the authors explore the direct and indirect influence of brand experience on a customer's brand attitude, brand credibility and customer-based brand equity using structural equation modeling procedure.

TL;DR: In this article, the role of religiosity on attitudes towards controversial advertisements and the reasons why they are controversial was explored and the results indicated that those high on religiosity differ on the nature and manner of controversial advertisements from those of low religiosity.