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Muzaffar Asad

Researcher at College of Business Administration

Publications -  44
Citations -  507

Muzaffar Asad is an academic researcher from College of Business Administration. The author has contributed to research in topics: Stock exchange & Financial crisis. The author has an hindex of 10, co-authored 36 publications receiving 296 citations. Previous affiliations of Muzaffar Asad include University of Central Punjab.

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Do entrepreneurial orientation and size of enterprise influence the performance of micro and small enterprises? A study on mediating role of innovation

TL;DR: In this article, the mediating role of innovation and moderating effect of size of the enterprise on the relationship between entrepreneurial orientation, innovation and performance of Micro and Small Enterprises (MSEs) was identified.
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Asymmetrical relationship between oil prices, gold prices, exchange rate, and stock prices during global financial crisis 2008: Evidence from Pakistan

TL;DR: In this paper, the authors investigated whether the relationship between macroeconomic fluctuations and stock indexes is symmetrical or asymmetrical in nature, and employed nonlinear autoregressive distraction.
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Entrepreneurial Orientation and Business Performance of Manufacturing Sector Small and Medium Scale Enterprises of Punjab Pakistan

TL;DR: In this article, the effects of three dimensions of Entrepreneurial Orientation (EO) of manufacturing sector SMEs in Punjab, Pakistan have been analyzed with regard to business performance.
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Microfinance and Performance of Micro and Small Enterprises: Does Training have an Impact

TL;DR: In this article, the difference in performance between owners who have been given training against those whose owners have never been given any kind of training has been found among the two groups, including sales increase, income increase, assets increase, employment increase, and meeting household expenses.
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A Crital Review of Islamic and Conventional Banking in Digital Era: A Case of Pakistan

TL;DR: In this article, the main differences in Islamic and conventional banking in Pakistan on the basis of cost and benefit analysis, comparison of lending structure, and comparison of risk management especially in the context of current digital era.