Manajemen Sumber Daya Manusia

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. URI http://dspace.fue.edu.eg/xmlui/handle/123456789/4317 Description Includes bibliographical references and index. xxii, 778 p. : Collections Books Summaries [1560] DSpace software copyright © 2002-2016 DuraSpace Contact Us | Send Feedback All rights reserved to Consumer behavior: Building marketing strategy  

Consumer Behavior: Building Marketing Strategy

The purpose of this research is to analyse the practices of virtual reality marketing in the Bali tourism sector in Indonesia. This is a qualitative and descriptive research with the purposive samp...

https://www.tandfonline.com/doi/pdf/10.1080/13683500.2020.1870940

The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia

This research was conducted to determine the effect of experiential marketing, social media marketing, and brand trust partially on repurchase intention. This research was conducted on OVO application users in Denpasar City. This study uses a quantitative approach. Respondents have taken as many as 160 respondents with a Non-probability sampling technique with the purposive sampling method. In research data obtained through the distribution of questionnaires. The testing method used in this study is the Linear Regression Test. The results in this study are experiential marketing, social media marketing, and brand trust partially positive and significant effect on repurchase intention.

/pdf/the-effect-of-experiential-marketing-social-media-marketing-2o2vi7gudo.pdf

The Effect of Experiential Marketing, Social Media Marketing, and Brand Trust on Repurchase Intention in Ovo Applications

The social confinement resulting from the COVID-19 crisis temporarily reduced greenhouse gas emissions. Although experts contend that the decrease in pollution rates was not drastic, some surveys detect growth in social concern about the climate. In this new climate-conscious environment, municipalities and local governments are promoting a new way of living and caring for cities, even before they can regain national and international freedom of movement. This work analyzes the connections between new climate awareness arising from the COVID-19 crisis, proposals of sustainable citizenship around the world, and its communication on Twitter to educate the new eco-conscious audience. The methodology mixes quantitative and qualitative analysis, using the Twitonomy Premium tool and the Twitter research tool with data extracted at the end of December 2020. Among the top ten most influential and active accounts, the results show educational institutions, local institutions, companies, neighborhoods, associations, and influencers. The impossibility of living in the city has not prevented citizen education and commitment to make real change for when that city and its citizens return to normality. However, this new normality must be different: more ecological, more responsible, more sustainable, and practiced from early childhood.

https://www.mdpi.com/2071-1050/13/6/3514/pdf

Twitter as a Tool for Citizen Education and Sustainable Cities after COVID-19

This study deals with changes in consumer behavior based on hedonic desires. The change from consumption to consumerism. This is done on the purchase of four-wheeled vehicles (cars). This research is expected to provide awareness and critical understanding to the public to buy products according to their abilities, not get caught in the capitalist trap. This study uses descriptive qualitative and interpretive, by involving consumers, car marketers, and financial agents as informants. The results show that there has been a transformation in the behavior of consumer societies based on the desire of hedonism that is influenced by global cultural imperialism, such as instant culture and consumerism behavior. Further research needs to be done on consumers in excessive consumption of other products.

/pdf/hedonism-on-the-behavior-of-consumer-society-as-a-global-43n9xsj8eo.pdf

Hedonism on the Behavior of Consumer Society as a Global Cultural Transformation

The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adopting non-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, which refers to perceived usefulness, perceived ease-of-use, and perceived security. Respondents in this study were students from the millennial generation who are very familiar with the use of technology, especially non-cash transactions. The data collection technique used in this study was a survey, by distributing questionnaires to 260 respondents. The data were processed statistically through Structural Equation Modeling (SEM). The results of this study indicate that for men, ease-of-use of transactions does not increase the use of non-cash transactions. Meanwhile, for women, perceived ease-of-use has a significant and positive effect on the use of non-cash transactions. Furthermore, perceptions of usability and security have a positive and significant impact on using non-cash transactions. It was also found that female students had a positive, but not significant, effect on the use of non-cash transactions. This means that there has been a difference in the perception of gender, between men and women, in responding to the use of non-cash transactions.

https://www.koreascience.or.kr:443/article/JAKO202104142229617.pdf

Differences of Gender Perception in Adopting Cashless Transaction Using Technology Acceptance Model

Micro, Small, and Medium Enterprises (MSMEs) plays an important role in a country's economic growth especially in those developing countries. Nonetheless for this industry to continue grow and sustain, entrepreneurs need to be actively involved in e-marketplace as many consumers now prefer to do online purchases or transactions since it is convenient. Thus, this paper aimed to study the e-marketplace acceptance in terms of performance expectancy and task technology fit by the entrepreneurs in selected provinces of Bali. The questionnaire of this study was distributed among 100 entrepreneurs from Gianyar, Denpasar and Badung. Data from the questionnaire were analyzed using and IBM SPSS software and SmartPLS software. Analysis of the results showed that performance expectancy had positive influence towards the entrepreneurs' intention in adopting e-marketplace with p = 0.010 and t-statistic = 2.617. However, there was no significant impact of task technology fit towards acceptance of e-marketplace by the entrepreneurs with p = 0.234 and t-statistic = 1.197.

https://dl.acm.org/doi/pdf/10.1145/3377817.3377838

Nyoman Sri Subawa

Papers

The practices of virtual reality marketing in the tourism sector, a case study of Bali, Indonesia

The Effect of Experiential Marketing, Social Media Marketing, and Brand Trust on Repurchase Intention in Ovo Applications

Hedonism on the Behavior of Consumer Society as a Global Cultural Transformation

Differences of Gender Perception in Adopting Cashless Transaction Using Technology Acceptance Model

E-Marketplace Acceptance of MSMEs in Bali Based on Performance Expectancy and Task Technology Fit