O
Ofir Turel
Researcher at California State University, Fullerton
Publications - 251
Citations - 9477
Ofir Turel is an academic researcher from California State University, Fullerton. The author has contributed to research in topics: Addiction & Information system. The author has an hindex of 43, co-authored 219 publications receiving 7236 citations. Previous affiliations of Ofir Turel include California State University & Information Technology University.
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Journal ArticleDOI
The benefits and dangers of enjoyment with social networking websites
Ofir Turel,Alexander Serenko +1 more
TL;DR: It is suggested that enjoyment can lead to presumably positive outcomes, such as high engagement, but can also facilitate the development of a strong habit and reinforce it until it becomes a ‘bad habit’.
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User acceptance of hedonic digital artifacts: A theory of consumption values perspective
TL;DR: The overall value of hedonic digital artifacts is a third-order composite assessment, which successfully predicted behavioral usage and positive word-of-mouth intentions.
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Integrating technology addiction and use: an empirical investigation of online auction users
TL;DR: In this article, the authors examined how user cognition and ultimately usage intentions toward an information technology are distorted by addiction to the technology, and found that addiction to online auctions augments user perceptions of enjoyment, usefulness, and ease of use attributed to the information technology, which in turn influence usage intentions.
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User acceptance of wireless short messaging services: Deconstructing perceived value
TL;DR: A broadened conceptualization of technology adoption is discussed in which value tradeoffs are critical drivers in the adoption decision, and perceived value would be a key multidimensional determinant of behavioral intentions.
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Satisfaction with mobile services in Canada: An empirical investigation
Ofir Turel,Alexander Serenko +1 more
TL;DR: In this paper, the antecedents of customer satisfaction and loyalty through an empirical investigation of 210 young adult cellular subscribers in Canada by adapting the American Customer Satisfaction Model was calculated.