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Patricia J. Guinan

Researcher at Babson College

Publications -  19
Citations -  1628

Patricia J. Guinan is an academic researcher from Babson College. The author has contributed to research in topics: Software development & Team composition. The author has an hindex of 13, co-authored 19 publications receiving 1449 citations.

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Journal ArticleDOI

Enabling Software Development Team Performance During Requirements Definition: a Behavioral Versus Technical Approach

TL;DR: In an examination of 66 teams from 15 companies, it is found that team skill, managerial involvement, and little variance in team experience enable more effective team processes than do software development tools and methods.
Journal ArticleDOI

Entrepreneurial Resources, Organizational Choices, and Competitive Outcomes

TL;DR: In this article, the authors examine the link between a firm's resources and its efficient organization form with a focus on entrepreneurial resources, defined as the propensity of an individual to behave creatively, act with foresight, use intuition, and be alert to new opportunities.
Journal ArticleDOI

Solving the crisis of immediacy: How digital technology can transform the customer experience

TL;DR: In this article, the authors conducted in-depth interviews with over 35 retailers, large-scale surveys with international shoppers, and pilot projects with stores and banking institutions to study how companies are leveraging digital technologies to transform the customer experience.
Journal ArticleDOI

Software development: processes and performance

TL;DR: Two paradoxes for practice are suggested: that teams of software developers are brought together to create variability and production methods are used to reduce variability, and that team-level social processes may be a better predictor of software development team performance than are production methods.
Proceedings ArticleDOI

Marketing Using Web 2.0

TL;DR: It was found that there were four principles which guided managers' marketing actions: facilitate users in generating content, focus on building a community, ensure authenticity of the message, and look for marketing opportunities through experimentation.