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Patricia Núñez Gómez

Researcher at Complutense University of Madrid

Publications -  32
Citations -  112

Patricia Núñez Gómez is an academic researcher from Complutense University of Madrid. The author has contributed to research in topics: Creativity & Literacy. The author has an hindex of 5, co-authored 31 publications receiving 78 citations.

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Journal ArticleDOI

La innovación educativa en la enseñanza superior: facebook como herramienta docente

TL;DR: In this article, the authors describe how Facebook has influenced in the development and implications of classes and how they have been used in the daily lives of students such as social networks in the FONTA Group (Training in New Audiovisual Technologies).
Book ChapterDOI

1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects

TL;DR: Balasubramanian et al. as mentioned in this paper explain how including advertising literacy and education in the curricula of university level communication studies and applying innovating teaching methodology can efficiently respond to at least part of these new societal demands, emphasizing the right impacts and values of advertising by future communicators.
Journal ArticleDOI

Efecto híbrido en la demanda del profesional publicitario: un reto ante la transformación digital en la publicidad

TL;DR: In this article, the authors explored the effect of hybridization of professional profiles on Advertising graduates in light of the requirements of the business communication industry in Spain, and provided a better understanding of the hybrid profiles on the rise in the advertising labor environment, whose purpose is to improve the consumer experience regarding its strong link with the digital world.