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Patricia Núñez Gómez
Researcher at Complutense University of Madrid
Publications - 32
Citations - 112
Patricia Núñez Gómez is an academic researcher from Complutense University of Madrid. The author has contributed to research in topics: Creativity & Literacy. The author has an hindex of 5, co-authored 31 publications receiving 78 citations.
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Journal ArticleDOI
La innovación educativa en la enseñanza superior: facebook como herramienta docente
Hipólito Vivar Zurita,Alberto Luis García García,Natalia Abuín Vences,Raquel Vinader Segura,Patricia Núñez Gómez,Mª Ángeles Martín Pérez +5 more
TL;DR: In this article, the authors describe how Facebook has influenced in the development and implications of classes and how they have been used in the daily lives of students such as social networks in the FONTA Group (Training in New Audiovisual Technologies).
La transición al EEES: la especificidad como vía para incrementar la tasa de inserción laboral de los titulados en Comunicación
Hipólito Vivar,Natalia Abuín Vences,Alberto Luis García García,Raquel Vinader Segura,Patricia Núñez Gómez +4 more
Online Gamified Training for Business Innovation: Examining an Embodied Gamified E-learning Module on Creativity
Book ChapterDOI
1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects
Patricia Núñez Gómez,Liisa Irene Hänninen,Gabriele Siegert,M. Bjørn von Rimscha,Stephanie Grubenmann +4 more
TL;DR: Balasubramanian et al. as mentioned in this paper explain how including advertising literacy and education in the curricula of university level communication studies and applying innovating teaching methodology can efficiently respond to at least part of these new societal demands, emphasizing the right impacts and values of advertising by future communicators.
Journal ArticleDOI
Efecto híbrido en la demanda del profesional publicitario: un reto ante la transformación digital en la publicidad
TL;DR: In this article, the authors explored the effect of hybridization of professional profiles on Advertising graduates in light of the requirements of the business communication industry in Spain, and provided a better understanding of the hybrid profiles on the rise in the advertising labor environment, whose purpose is to improve the consumer experience regarding its strong link with the digital world.