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Patricia Núñez Gómez

Researcher at Complutense University of Madrid

Publications -  32
Citations -  112

Patricia Núñez Gómez is an academic researcher from Complutense University of Madrid. The author has contributed to research in topics: Creativity & Literacy. The author has an hindex of 5, co-authored 31 publications receiving 78 citations.

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Bloggers y su influencia en la imagen de una marca

TL;DR: Schroeder et al. as mentioned in this paper consider the importance of this kind of dual communication when evaluating the effects on the consumer's decision, and propose a new communication worth to be studied, considering its relevance in the communication field, and more specifically its power to construct or modify both the brand image, and the business world interactions.

Tendencias de las relaciones sociales e interpersonales de los nativos digitales y jóvenes en la web 2.0

TL;DR: In this paper, the authors evaluated and analyzed behaviors and competencies in social comunications that "digital natives" and young people develop on the Internet, showing a clear difference between two groups of ages: the digital natives (14 to 17 years old) and the "digital immigrants" (18 to 35 years old).

Learning Perspectives on Digital Embodied Creativity Training

TL;DR: In this paper, the authors evaluate potential levels of competence development when using a digital embodied creativity training program and discuss the related themes of motivation for and transfer of learning, and they find that while gamification possibilities might increase personal engagement and motivation inside and outside the classroom, the training should reflect relatable situations to real-life experiences to increase the transfer effect.
Journal ArticleDOI

Communication strategies in civil movements:: «Marea Blanca», «Marea Verde» and Telemadrid’s mobilization

TL;DR: In this paper, the authors analyzed the importance of the communication strategies applied by three significant social movements: Telemadrid workers' mobilization (Madrid public television), the «Marea Blanca» (White Tide»), which grouped up the healthcare professionals, and the ''Marea Verde» (Green Tide», which was done by teachers.