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Paul Andrew Bottomley
Researcher at Cardiff University
Publications - 55
Citations - 3027
Paul Andrew Bottomley is an academic researcher from Cardiff University. The author has contributed to research in topics: Total factor productivity & Organizational citizenship behavior. The author has an hindex of 26, co-authored 55 publications receiving 2696 citations. Previous affiliations of Paul Andrew Bottomley include University of Bath.
Papers
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Norms for Osgood's affective meaning (wvaluation, potency, activity): ratings of logos, colors, products and services, names, and typefaces
TL;DR: This paper tabulated norms of affective meaning / connotative meaning for several categories of stimuli that should interest researchers in consumer behavior, branding, website design and more generally in marketing, language, graphic design, and psychology.
Posted Content
Cross-National Logo Evaluation Analysis: An Individual Level Approach
Ralf van der Lans,Joseph A. Cote,Catherine A. Cole,Siew Meng Leong,Ale Smidts,Pamela W. Henderson,Christian Bluemelhuber,Paul Andrew Bottomley,John R. Doyle,Alexander Fedorikhin,M. Janakiraman,Balasubramanian Ramaseshan,Bernd H. Schmitt +12 more
TL;DR: The universality of design perception and response is tested and the dimensions underlying design are found to be similar across countries, suggesting that elaborateness, naturalness, and harmony are universal design dimensions.
Journal ArticleDOI
Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships
Robert Angell,Paul Andrew Bottomley,Ružica Brečić,Jelena Filipović,Matthew Gorton,Maria Logkizidou,John White +6 more
TL;DR: In this paper, the authors examined holistic sponsor-object fit as well as a set of its constituent elements and found that congruence in color, personality and status ameliorated animosity.