‘The Production of Space’, in: Frans Jacobi, Imagine, Space Poetry, Copenhagen, 1996, unpaginated.

The Production of Space

Using the means-end framework as a theoretical foundation, this article conceptualizes, constructs, refines, and tests a multiple-item scale (E-S-QUAL) for measuring the service quality delivered b...

/pdf/e-s-qual-a-multiple-item-scale-for-assessing-electronic-2f9xy8ot5i.pdf

E-S-QUAL: A Multiple-Item Scale for Assessing Electronic Service Quality

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The Practice Of Everyday Life

By Pierre Bourdieu (London: Routledge, 2010), xxx + 607 pp. £15.99 paper. A combination of social theory, statistical data, illustrations, and interviews, Distinction: A Social Critique of the Judg...

Distinction: A Social Critique of the Judgement of Taste

You are what you can access: Sharing and collaborative consumption online

Influence of firm size on export planning and performance

A fundamental question in international marketing concerns the desirability and feasibility of standardizing marketing programs and procedures internationally. The primary objective of this paper is to present an overview and evaluation of the standardization debate. Central issues of interest include a discussion of the standardization construct and an evaluation of the evidence regarding corporate implementation of standardization strategies.

https://link.springer.com/content/pdf/10.1057%2Fpalgrave.jibs.8490424.pdf

International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy

Insights from the resource dependence approach, dynamic fit, and strategic choice theories are used to explore the strategies adopted by Chinese enterprises, their settings, and the relationship between strategy, environment, and performance. Results from 959 firms indicate that respondents operating under ‘more marketized’ institutional settings tend to locate themselves in more munificent environments and place greater emphasis on meeting customer needs. Firms in China do not trade off one strategic direction against another, and certain strategy/environment coalignments have significant implications for performance. In particular, performance is better in more marketized and munificent environments and amongst firms who adopt an ‘aggressive’ strategic posture. Copyright © 2004 John Wiley & Sons, Ltd.

https://www.jstor.org/stable/pdfplus/20142126.pdf

Peter Walters

Papers

Influence of firm size on export planning and performance

International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy

Emergent patterns of strategy, environment and performance in a transition economy

Chinese puzzles and paradoxes: conducting business research in China

Global strategies in the international hotel industry.