Showing papers in "Journal of Business Research in 1990"

TL;DR: In this article, a relationship approach to marketing is described and two interfaces between marketing and organizational behavior, both as business functions and as academic disciplines, are discussed, viz., the need for a service culture and internal marketing.

TL;DR: This paper study the impact of customer role performance on satisfaction, identifying the elements of style and substance that buyers or sellers use to judge relational performance, and developing measures of relational quality and strength.

TL;DR: In this article, the psychological underpinnings of perceived quality judgments are examined, and a model of the quality perception process is developed, focusing on the role of personal and situational variables in the formation of quality judgments.

TL;DR: In this paper, contributions from organizational behavior that enhance the effectiveness and efficiency of internal marketing programs are examined, such as relationship marketing, all employees as part-time marketers, and internal customers.

TL;DR: This article found that celebrity-brand congruence can enhance the effectiveness of advertising by transferring affect from a brand to a spokesperson and transfer of affect from the brand to the spokesperson. But the usefulness and importance of schemas in information processing of advertising are discussed.

TL;DR: This paper argued that consumer innovativeness, or the desire for new experiences, is not an undifferentiated construct but can be distinguished as cognitive (sensory) or sensory innovativity.

TL;DR: In this article, the authors investigate the nature and impact of export planning and related activities in small and large U.S. exporting firms, and find that there is a pattern of significant differences between small and larger exporters in the areas of planning activity, organizational and attitudinal variables, and information-gathering activity.

TL;DR: The authors found a high degree of similarity between the environmental attitudes and knowledge of marketing students with those of other business majors and found that business students' verbal commitment, actual commitment, affect, and knowledge about environmental issues were significantly lower than those seen in previous studies.

TL;DR: In this article, the authors examined the relation between responsiveness and environmental dispositions and found that atmospheric responsiveness is related to dispositions reflecting customers' openness to environmental experience, stimulation, and distraction, urban and pastoral preferences, and adaptiveness to physical circumstances.

TL;DR: In this paper, data on social values from a West German survey are presented, interpreted, and then compared with results from surveys in the United States, Canada, and Norway, revealing considerable cross-cultural differences, which can only in part be attributed to differences in the political, economic, and sociocultural development of the countries observed.

TL;DR: The authors found that Chinese consumers were very positive about advertising and its consequences but disliked some aspects of current ads from Chinese firms and perceived them to be inferior to those of foreign firms, in particular, they rated Chinese ads low in aesthetics and honesty.

TL;DR: In this paper, the authors introduce a theory of action and action strategies to marketers and apply the theory to shopping behavior, and apply it to the planning of actions in a shopping environment.

TL;DR: In this paper, the authors identify shopper segments based on differences in shopping-center consideration sets and examine these "consideration set segments" for differences in social, economic, and demographic variables.

TL;DR: In this paper, the authors studied whether major increases in firm size, achieved through acquisitions, result in greater chief executive officer (CEO) compensation, given manager versus owner control, and found that acquisitions, after allowing 1 year for the full impact of the merger to be felt, led to significant increases in CEO compensation for both owner and manager-controlled firms.

TL;DR: In this article, the authors compared a priori models of how values are organized by testing hierarchically nested models using confirmatory factor analysis, and found that instrumental values ratings reflect the importance of three underlying unipolar dimensions: self-direction, conformity, and virtousness.

TL;DR: In this article, the authors identify those points where the two literatures converge in their thinking and present some issues in service that require interdisciplinary study, given that production and marketing activities are often interwined within service organizations.

TL;DR: In this paper, a natural experiment involving a change in a grocery store's promotion strategy from featuring many items at small discounts, to a few items at deep discounts, was conducted.

TL;DR: In this paper, the authors analyzed the crucial factors that affect quality service in dyadic interactions between service providers and clients/customers, by combining organization theory with agency theory, showing that the quality of service can be affected by dyadic interaction.

TL;DR: In this article, the authors evaluate the efficacy of different customer segmentation approaches in developing a better understanding of consumer choice among competing supermarkets in an urban setting, focusing on the differential impact of patronage-influencing variables within and across three different segmentation alternatives in a choice modeling context.

TL;DR: A 38-item scale for assessing the marketing culture of a service firm is developed in this paper, and the scale's reliability, factor structure, and validity are evaluated by analyzing data from four independent samples.

TL;DR: The authors examined the generalizability of this relationship among intermediate-size manufacturing businesses selling in diverse global regions and found that the relationship between market share and profitability holds only weakly in the global regions examined.

TL;DR: This paper found that a sales manager's supervisory behavior can influence salesperson's job attitudes and behaviors, and that selected characteristics interact with a sales managers' leader behavior in influencing salespeople's job satisfaction.

TL;DR: In this paper, the consumer makes a series of connections among immediate benefits desired from consuming a product, to higher-level benefits desired, and ultimately to which of their own important personal values are being satisfied.

TL;DR: In this paper, the authors examined U.S. Department of Commerce Census data in an attempt to determine how DRCs impact the competitive environments of small-rural-trade areas.

TL;DR: In this paper, the authors consider how one class of individual difference dimensions (social values) has contingent importance in effort, measured as the allocation of time to two selling activities, entrepreneurial and routine selling.

TL;DR: Developing an understanding of how service quality improvement and control can be facilitated through the design and management of service delivery systems is the purpose of this article.

TL;DR: The authors examined the relationship between work-related values and selected leadership contingencies, including gender, hierarchical position, and preferred and actual supervisor leadership style in a large, long-term health care organization with the use of Hofstede's (1982) Values Survey Module.

TL;DR: In this paper, the authors examined how organizations accomplish the research project and found that one of the primary tasks of the marketing and research manager is to balance the amount of market research that is done internally versus externally.

TL;DR: This paper examined the congruency between the values held by customer service representatives and their perceptions of their organization's values and found that value congruence is more widespread in the socially responsible firm.