P
Piyush Sharma
Researcher at Curtin University
Publications - 157
Citations - 4987
Piyush Sharma is an academic researcher from Curtin University. The author has contributed to research in topics: Service (business) & Customer satisfaction. The author has an hindex of 30, co-authored 136 publications receiving 3559 citations. Previous affiliations of Piyush Sharma include Hong Kong Polytechnic University & Nanyang Technological University.
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Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness
TL;DR: In this article, a new conceptual framework incorporating consumer ethnocentrism (CET), materialism (MAT), and value consciousness (VC) was introduced to hypothesize several differences in the influence of COO effects on consumers from developed and emerging markets.
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Impulse Buying and Variety Seeking: A Trait-Correlates Perspective
TL;DR: In this article, a conceptual framework incorporating several individual and situational factors with a focus on three relevant consumer traits (consumer impulsiveness, optimum stimulation level (OSL), and self-monitoring) was proposed.
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Impact of store environment on impulse buying behavior
TL;DR: In this paper, the authors explored the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect, and urge to buy impulsively.
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Measuring personal cultural orientations: scale development and validation
TL;DR: The authors reconceptualized Hofstede's five cultural factors as ten personal cultural orientations and developed a new 40-item scale to measure them, and established the validity, reliability, and cross-cultural measurement equivalence of the new scale, and discusses its advantages over other scales.
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Managing uncertainty during a global pandemic: An international business perspective.
TL;DR: An extensive review of the international business literature is used to address the research gap by identifying the different types of uncertainty, their antecedents and outcomes, the coping strategies used to mitigate their impact, and the consequences of these actions.