R. Craig Lefebvre

TL;DR: Current evaluation standards are described to describe current evaluation standards, discuss future possibilities, and set a grand goal for the emerging field of mHealth research.

TL;DR: Eight essential aspects of the social marketing process are discussed: the use of a consumer orientation to develop and market intervention techniques, ex change theory as a model from which to conceptualize service delivery and program participation, audience analysis and segmentation strategies, and a management process of problem analysis, planning, implementation, feedback and control functions.

TL;DR: In this paper, an integration of views about social marketing is proposed that is focused on the core roles of audience benefits; analysis of behavioral determinants, context and consequences; the use of positioning, brand and personality in marketing strategy development; and use of the four elements of the marketing mix to tailor offerings, realign prices, increase access and opportunities; and communicate these in an evolving media environment.

TL;DR: In this paper, a three dimensional model for transforming social marketing thought, research and practice is presented that includes: scope, co-creation, conversations, communities and markets; design, honoring people, radiating value, engaging service and enhancing experiences; value space.